Instructional Tools and Support Materials for Breastfeeding

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Loving Support is a USDA initiative to support breastfeeding through WIC staff, community partners, moms, and family and friends.

WIC staff

• Campaign Materials
• Fathers Supporting Breastfeeding
• Grow and Glow in WIC
• Magical Bond of Love
• Peer Counseling

Community partners

• Building Breastfeeding-Friendly Communities
• Campaign Materials
• Partnering with WIC for Breastfeeding Success

Moms

• Resources for Moms: Baby’s First Weeks
• Ready, Set, Breastfeed!
• Busy Moms
• Confidence
• Encouragement
• You Have Everything Your Baby Needs

Family and friends

• 10 Tips for Dads
• Dads Play An Important Role
• Grandparents Play An Important Role
• Fathers Supporting Breastfeeding
• Encouragement

Breastfeeding is linked to numerous short- and long-term health benefits for baby and mother; however, many mothers face individual, social and environmental barriers.  It is important for WIC staff, community partners, moms, and family friends to reduce barriers and support breastfeeding.