The Science of Digital Content Curation at Salud America!


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The Internet is crazy huge. So, how can health communicators reach the right people with the right health messages? At Salud America!, we use "digital content curation" to raise awareness of the particular health issues that disproportionately burden Latino children and families, as well as promote solutions and build people's capacity to change these issues. Check out our new scientific article that explains how we "curate." Our approach to digital content curation Digital content curation is an emerging strategy that uses a systematic, refined process to create tailored online and social health messages and prevent mixed messaging and information overload for an audience. With massive amounts of content created across the Internet every minute, our Salud America! digital ...

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Rick Carrillo Gives Latino Health a Starring Role for Salud America!


Rick Carrillo, Video, Salud America!

In the movie The Killing Strain, Juan “Rick” Carrillo plays a soldier who escapes a helicopter crash to lead a group of flu-epidemic survivors to safety. On screen, he was a nothing-can-stop-him hero. Off screen, Carrillo struggled fighting the elements—mountain cedar had him blowing his nose, taking antihistamines and using his inhaler between takes. “I wasn’t feeling 100%, but the scenes captured during filming were very effective in telling the story of this gutsy soldier,” Carrillo said. “This always reminds me the great power a camera has on creating a world for audiences to absorb and be part of.” Today, Carrillo uses his acting and film-making experience as a Video Production Manager for Salud America! at UT Health San Antonio, a national program that ...

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Fight Rages on Over Menu Labeling in Restaurants



Thank you for speaking up on the importance of menu labeling! Salud America! supporters submitted 12% of the comments FDA received regarding their one-year delay of menu labeling (332 of 2,714 online comments). We also reached more than 6 million people online and on social media with menu labeling messages. These actions show that many people want to make it easy for Latino and all families to make healthier decisions about the foods they eat outside the home. Now, what will FDA do? The fight up to now Months ago, the FDA announced a one-year delay for food companies to adopt changes to menu labeling of foods in restaurants and other eateries. Industry stakeholders welcomed the extension amid concerns over their ability to meet the compliance deadline of July 2018, while ...

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Register: Inaugural Latino Cancer Science Conference Feb. 21-23, 2018!


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BIG ANNOUNCEMENT! Dr. Amelie Ramirez, leader of Salud America! at UT Health San Antonio, is spearheading the Advancing the Science of Cancer in Latinos conference Feb. 21-23, 2018, in San Antonio. Latinos are expected to face a 142% rise in cancer in coming years. There is consistent evidence that higher amounts of body fat are associated with increased risks of a number of cancers, especially among Latinos. The inaugural Advancing the Science of Cancer in Latinos conference will unite health researchers, professionals, and leaders to tackle Latino cancer on many fronts. Register for the conference today! Submit an abstract for a poster presentation by Nov. 1, 2017. "We have seen substantial advancement in cancer prevention, screening, diagnosis and treatment over the ...

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Awards for Our Ongoing Push for Latino Health Solutions!


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We feel a special motivation to communicate on this blog and on social media to spotlight the causes of unhealthy weight and disease among Latino families. That way, we can help pave way for culturally relevant solutions. We're excited to announce our efforts have won three Digital Health Awards from the Health Information Resource Center. The Center is a national clearinghouse for professionals who work in consumer health fields that recognizes the world's best digital health resources. Merit, Website, Salud America! advocacy website (now salud-america.org). Merit, Facebook, @SaludAmerica on Facebook Merit, Twitter, @SaludAmerica on Twitter Salud America! is led by Dr. Amelie G. Ramirez, director of the Institute for Health Promotion Research (IHPR) at UT Health San ...

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Salud America! and Univision Partner to Promote Healthy Changes for Families


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We believe in grassroots changes that help families have healthy lives. That's why we at Salud America! at UT Health San Antonio are proud to partner with Univision for a campaign to promote healthy change in San Antonio. The campaign will periodically feature our heroes of change on Univision 41's afternoon news and mid-day digital broadcasts, Edicion Digital. These San Antonio heroes of change, who we call Salud Heroes, are adding fruits and veggies to corner stores, creating community gardens, launching fitness programs in parks, and promoting water over sugary drinks. Our first Univision 41 segment in May 2017 featured the amazing Baby Cafe in San Antonio, which provides support and peer networking for Latina and all moms who breastfeed their babies. The hashtag ...

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Salud America! Wins International Marketing and Communications Awards


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We at Salud America! care about improving Latino health. That’s why we're excited to announce we have won three Communicator Awards for our efforts to promote awareness of and solutions to Latino health issues! 2017 Communicator Award of Excellence, Content & Marketing Campaign—Branded Social Campaign, Salud America! Latino Health Campaign 2017 Communicator Award of Distinction, Website (Health), Salud America! 2017 Communicator Award of Distinction, Copy or Writing for Websites, Salud America! Communicator Awards, presented by the Academy of Interactive and Visual Arts, honor international marketing and communications that "transcends innovation and craft" and made a "lasting impact." Salud America! is led by Dr. Amelie G. Ramirez, professor and director ...

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Salud America! Gets $1.5M to Improve Latino Child Health


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The Salud America! national Latino childhood obesity prevention program has received a one-year, $1.5 million grant from the Robert Wood Johnson Foundation (RWJF) to empower people to work for policy changes to help Latino children grow up healthy. Salud America!, established in 2007 and based at UT Health San Antonio, has a national online network of 100,000 parents, health providers, and school and community leaders who support its mission: "Inspire people to drive community change for the health of Latino and all kids." The new funding will allow Salud America! to expand its network and engage members with enhanced educational content—multimedia role model stories, social media events, online resources, digital action campaigns, and marketing—geared toward healthy ...

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Salud America! Wins ‘Best Health Advocate’ on Social Media


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Latino health rules! We're excited to announce we, Salud America! (formerly SaludToday), were named "Best Health Advocate Reaching Latino(a)s Through Social Media" by LATISM (Latinos in Social Media), a nonprofit promoting Latino tech innovation. Salud America! promotes Latino health awareness, stories, and solutions. Our Tweetchat series, #SaludTues at 1 p.m. EST each Tuesday, generates Latino health conversation, problem-solving, and resource-sharing among millions of Twitter users. We were nominated alongside two great organizations, @MinorityHealth and @CuidadodeSalud. "This award is important because it reinforces the importance of reaching Latinos with critical health messages, and recognizes three organizations that are working very hard to do just that," said Dr. ...

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