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The newly released UConn Rudd Center Parents’ Attitudes Towards Food Marketing Report highlights parents’ views about food marketing to children and food self-industry regulation, and their support for policies to help encourage healthy eating for their children. The Rudd Center surveyed over 3,500 parents with children ages 2 to 17. Researchers used a cross-sectional sample of parents, including black, Hispanic, and low-income parents, and assessed changes from 2012 to 2015.
Because we don’t live in a bubble, building a culture of health requires a look at food companies’ marketing practices.
For example, baby food marketing to Latino parents does not align with expert opinion, and 90% of snack food ads push unhealthy options to Latino kids. according to two other reports by the Rudd Center for Food Policy and Obesity.
85% of parents surveyed about their views on food marketing to children agreed that companies should reduce advertising of unhealthy food to their kids.
Spread the word with these sample social media posts from UConn Rudd Center:
- Parents see many obstacles to encouraging kids’ #healthyeating. NEW @uconnruddcenter report. salud.to/2TQZepe
- Parents are willing to take action to reduce unhealthy #foodmarketing to kids. NEW @uconnruddcenter report. salud.to/2TQZepe
- Black & Hispanic parents perceive greater impact from unhealthy food ads on their kids. NEW @uconnruddcenter report. @SaludAmerica salud.to/2TQZepe
- Building a culture of health requires a look at food companies’ marketing practices. @SaludAmerica @UConnRuddCenter salud.to/2TQZepe
By The Numbers
1
Supermarket
for every Latino neighborhood, compared to 3 for every non-Latino neighborhood
