US food and beverage companies disproportionately target Black and Latino consumers with advertising for high-calorie, low-nutrient products, including candy, sugary drinks, and snacks, according to a new study by the Rudd Center for Food Policy & Health at the University of Connecticut. This targeted advertising has been a problem for years and is consistent with findings from other studies and reports, including the recent US Access to Nutrition Index 2022. The millions of dollars companies spend on targeted marketing contributes to inequities in diet-related diseases in communities of color, including heart disease, obesity, and diabetes. “Companies express how much they respect the culture and concerns of Black and Hispanic communities, but at the same time, they appear ...
Despite overall declines in ad spending and TV ad exposure since 2017, high-calorie, low-nutrient products, including candy, sugary drinks, snacks, and fast food, continue to be disproportionately advertised to Black and Latino consumers. US food companies are responsible for this ethnically targeted marketing, which worsens disparities in diet-related diseases, including heart disease, obesity, and diabetes. Let’s use #SaludTues on Tuesday, Dec. 6, 2022, to discuss the implications of ethnically targeted food and beverage marketing and how to hold companies accountable. WHAT: #SaludTues Tweetchat: Food Marketing Companies Add More to Black and Latinos’ Plates
TIME/DATE: 1-2 p.m. ET (Noon-1 p.m. CT), Tuesday, Dec. 6, 2022
WHERE: On Twitter with hashtag #SaludTues
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Targeting unhealthy foods and drinks to Latinos contributes to health inequities. Yet, the food and beverage industry use marketing tactics founded on the 4 Ps of marketing—product, place, price, and promotion—to target Latino kids with foods and drinks high in sugars, salt, and fats, according to a recent Berkeley Media Studies Group report. Food and beverage companies leverage geolocation technology, strategically set low prices, and exploit culture to market their least healthy products to Latinos, the report states. Let's use #SaludTues on Aug. 13, 2019, to tweet about how companies use marketing tactics to target Latinos with ads for unhealthy foods and drinks. WHAT: #SaludTues Tweetchat: “How Companies Target Junk Food Marketing to Latinos”
TIME/DATE: 1-2 ...
Latino kids are heavily targeted by junk food and sugary drink marketing. The food industry even dresses up unhealthy options with ad visuals of nutrition and physical activity. Marketing to kids is a big public health issue. That’s why it’s important to check out new policy changes aimed at reducing unhealthy food and drink marketing, compiled in a brief from the UConn Rudd Center for Food Policy & Obesity. Kate Bratskeir of Mic also recently imagined a world with no junk food marketing to kids, suggesting other key ways to reduce such marketing. “Without change in advertising regulations, parents alone will struggle to raise children unaffected by food marketing,” writes Bratskeir.
Current Regulations in Other Countries
Bratskeir examined how some countries ...
Junk food marketing is a problem and hurts Latino kids’ health. To improve Latino kids’ health, we must remove obstacles to eating healthy, particularly targeted marketing of junk food. But how do you communicate this issue to others? Let's use #SaludTues on Tuesday, Jan. 2, 2018, to Tweet about shifting people’s thinking about targeted marketing of junk food to Latino kids. We will discuss messaging and communication tips to frame the problem as a health equity issue. WHAT: #SaludTues Tweetchat: “Framing the Problem of Junk Food Marketing to Latinos”
TIME/DATE: 1-2 p.m. EST Tuesday, Jan. 2, 2018
WHERE: On Twitter with hashtag #SaludTues
HOST: @SaludAmerica
CO-HOSTS: Berkeley Media Studies Group (@BMSG) and UConn Rudd Center for Food Policy and Obesity ...
You know junk food marketing to Latino kids is a problem and degrades Latino kids' health. But how do you communicate this issue to others? A new framing brief by the Berkeley Media Studies Group (BMSG) can help you communicate more effectively and frame the targeted marketing of junk food to children of color as a health equity issue. Understanding and communicating effectively about how junk food companies specifically target Latino children is a critical step toward action and achieving health equity.
Targeted Marketing is a Health Equity Issue
Targeted marketing of junk food to Latino children is a major obstacle because food and beverage companies aggressively target Latinos in their communities and schools. California passed historic legislation this year to ban ...
Research has long shown that Latino kids see a lot of unhealthy food and drink ads on TV. But now a new study shows that food companies heavily target Latino kids on the Internet, too, according to a new study from the University of Connecticut Rudd Center for Food Policy and Obesity. What's worse, the Rudd Center also has confirmed a troubling "health halo effect." That is, when food manufactures promote good nutrition and physical activity in ads for unhealthy products, children can be misled and confuse their understanding of good health, according to researchers, via a separate study. The new findings have big implications for Latino kids, who suffer higher rates of obesity and worse health outcomes than their peers.
Targeted Online Marketing To Latino Kids
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On Oct. 15, 2017, California Gov. Jerry Brown signed a law that bans schools from marketing unhealthy foods that are not allowed to be sold or served in schools. This law, Assembly Bill 841, also forbids schools from partnering with companies for programs that reward students with foods or drinks that do not meet USDA Smart Snacks in School regulations and other standards. The idea is to help students make healthier food choices. "This law will help ensure that students receive consistent messages from their schools about the importance of proper nutrition as well as reinforce parents’ efforts to help their children choose healthy foods," according to a report by Changelab Solutions. This will lead to "healthier students who are better able to thrive academically."
Latino ...
We at Salud America! care about improving Latino health. That’s why we're excited to announce we have won three Communicator Awards for our efforts to promote awareness of and solutions to Latino health issues! 2017 Communicator Award of Excellence, Content & Marketing Campaign—Branded Social Campaign, Salud America! Latino Health Campaign
2017 Communicator Award of Distinction, Website (Health), Salud America!
2017 Communicator Award of Distinction, Copy or Writing for Websites, Salud America! Communicator Awards, presented by the Academy of Interactive and Visual Arts, honor international marketing and communications that "transcends innovation and craft" and made a "lasting impact." Salud America! is led by Dr. Amelie G. Ramirez, professor and director ...
