Beyonce signs $50 endorsement deal with Pepsi, After Having Encouraged Children to Stay Active


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Dr. Marion Nestle, author of Why Calories Count, brings insight to how little Pepsi Co. has to lose from spending $50 million on an endorsement deal, with singer Beyonce, and how minority children will be adversely affected. Dr. Nestle also raises the question as to whether Beyonce has crossed an ethical line, knowing that children in the nation face a high risk for obesity, and having formerly participated in the Let’s Move! campaign video, entitled “Move Your Body”.

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