Campbell’s Soup Gets A Fresh Look

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As many consumers reach for whole foods and fresher ingredients, large companies like Campbell’s are noticing.

To achieve a continued image of “healthy” options, Campbell soups is taking a new approach to their food offerings. Not only will the usually packaged soups in cans be packaged in clear plastic bowls, for veggies and chunks of chicken to be clearly seen, Campbell’s will also now package hummus, salsas, dips and fresh juices for sale.

1915, the new cold-pressed juices have been also newly developed to help regain the sales of consumers always looking for fresh products, not processed foods.

Having things be clearly communicated to consumers, the company will have a new website dedicated to informing consumers whats in the foods they make. The site, What’s In My Food, will not only show what food products they use in their food, but  also why they chose to use certain ingredients.

As many Latino’s live in food desserts where only soups and packaged items are available at affordable prices, this is a healthier step to help Latinos see and hopefully buy healthier options.

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