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Obesity among Hispanics remains high. Still food companies continue to use cunning tactics to increase their brand presence among Latinos. Recently, Pepsi featured Colombian actress Sophia Vergara in their Superbowl commercial. New product lines aimed at the Hispanic market have also been created, such as Ruffles that include Tapatio hot sauce, and Dulce de Leche flavored Cheerios.
http://www.nydailynews.com/opinion/adios-chips-soda-article-1.1220661
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