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As families become more and more aware of the harms of consuming too much sugar, the sugary drink industry has been brainstorming ways to respond.
Last year, Coca-Cola tested a new “mid-calorie” beverage they call “Coca-Cola Life” in Chile and Argentina. Coke Life has around 89 calories compared to the 140 in a regular Coke, and is sweetened with sugar and stevia.
Coke plans to launch Coke Life in the U.K. this Fall.
If the drink makes it to the United States, will Latino kids, who drink one more sugary drink a day than their White peers, switch to the lower-calorie option? Is this part of a solution to sugar over-consumption or just a ploy by a beverage company to retain customers in a declining market?
Advertisements for the new beverage appeal to consumers’ emotions and tell stories of love and family. Watch this ad on the right that first aired in Argentina.
Read more about Coke Life in the news.
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