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In a recent report from the New York Times, 66 of Hispanics living in New York, were found to be either overweight or obese. Still, big soda companies continue to target minority groups by signing celebrity endorsements. According to this article, Coca-Cola has reportedly signed a contract with Christina Aguilera to boost sales, among the Hispanic market. After filing a lawsuit against the city of New York for its recent soda ban, minority organizations such as the N.A.A.C.P. and the Hispanic Federation– who receive money from big soda companies–do not appear to have weighed out the public health costs and consequences of obesity–which affects African Americans and Hispanics disproportionately.