Coca-Cola’s Anti-Obesity Ad Used to Market Soda to Hispanics

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Hispanics suffer disproportionately from obesity, yet companies like Coca-Cola continue to target Latinos with advertisements.

Now Coca-Cola is using anti-obesity ads to create a positive image for their brand, which knowingly sells products high in sugar and fat. Producers of sodas and sweetened beverages recognize that Hispanics are a group with a high buying power. For Coca-Cola Latinos’ buying power has reached over $1 billion for their products. Because the industry is subject only to self-regulation, vulnerable groups continue to be the target of their marketing efforts.