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According to an update from the Rudd Radar, food companies have begun to shift their focus from younger children to tweens and teen. According to the December 2012 FTC report, “Review of Food Marketing to Children & Adolescents” spending on food marketing towards this age group increased between 2006-2009.
http://www.yaleruddcenter.org/ftc-updates-report-on-food-marketing-to-children
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