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Many healthy food marketing advocates say the food industry’s marketing tactics are eerily similar to the tactics used by the tobacco industry before ad regulations became more strict.
Wanting to highlight these similarities, the Center for Science in the Public Interest (CSPI) launched four graphics that compare quotes by tobacco and food companies about marketing to children, the healthfulness of their products, and personal responsibility.
Latino kids are a particularly attractive target to food marketers because of their increasing population size, spending power, and media exposure. Yet, the majority of food advertised to Latino kids is unhealthy.