Nielsen Report: Latinos are Getting Healthier & Wealthier


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According to the latest Nielsen’s Hispanic Consumer Report, Latinos are living longer and have more disposable income than in the past.

The report shows:

  • Hispanics have lower mortality rates in seven out of the 10 leading causes of death in the U.S.
  • In the first few years after immigrating to the U.S., Hispanics also tend to have lower smoking rates, better diet and better general health. This is translating to Hispanics living longer and having healthier, more active lives.
  • Today Hispanic-Americans life expectancy is 83.5 years compared to 78.7 for non-Hispanic Whites. This means more buying and viewing power, for longer.

The report also found 40 percent of Latinos over the age of 50 live in multi-generational households compared to just over a fifth of the general U.S. population in the same age group.

Communal living provides many Latino families significant benefits, especially when it comes to caring children, cooking and transportation. This translates to greater disposable income, shared meals and family experiences.

The number of Latinos earning $50,000 or more increased between 2000 and 2013, while those earning less than $50,000 decreased.

In terms of politics, the report concluded Latinos will see their clout  increase in future elections as the size of the Latino population continues to grow.

The top issues for registered Latino voters are: education, employment, the economy and health care. Three quarters of those surveyed reported immigration to be very important or extremely important.

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