Search Results for "water drink"

Marketers Fuel the Sugary Drink Habits of Latino Preschoolers


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The average Latino infant has 3.8 hours of TV exposure a day, and TV and other media usage remains high as Latino kids get older. Sugary drink marketers are taking full advantage. Latino preschoolers saw 23% more #SugaryDrink ads on Spanish TV in 2013 than in years prior, according to new Sugary Drinks and Latino Kids research from Salud America!, an obesity prevention network under Dr. Amelie Ramirez at UT Health San Antonio. Ads for sugary beverages were more commonly found on Spanish-language than English-language TV. Ad spending on sugary drinks on Spanish-language TV rose 44% from 2010 to 2013, a study found. How can this change? The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary self-regulation program for food and drink companies to create ...

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How the Price of Sugary Drinks Impacts Latino Child Health


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What would happen if the price of sugary drinks went up? Two models have estimated that a 10% increase in soft drink prices would lead to a reduction in soft drink consumption of between 7.9% and 12.1%, which could ultimately improve people's health. These data are part of the new Sugary Drinks and Latino Kids research from Salud America!, an obesity prevention network at UT Health San Antonio. Can a sugary drink tax really benefit? Sugary drink taxes (e.g., per ounce or gram of added sugar) have been proposed in several states, and a federal tax was introduced in 2014. None have passed so far. But in November 2014, Berkeley, Calif. (10.8% Latino) became the first U.S. jurisdiction to pass a tax on sugary drinks. Revenue from this penny-per-ounce excise tax, estimated at ...

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Water and the Health of Latino Kids


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Did you know Mexican-American kids drink less plain water than white kids? They also are more likely to perceive tap water as unsafe? In fact, negative perceptions of school water fountains were associated with sugary drink intake among Latino kids, according to new Sugary Drinks and Latino Kids research from Salud America!, an obesity prevention network under Dr. Amelie Ramirez at UT Health San Antonio. What changes can promote water? When New York elementary and middle schools replaced vending machines with water jets, students’ likelihood of being overweight dropped 0.9 percentage points among boys and 0.6 points among girls. Also, kids would consume 205 fewer calories a day by replacing sugary drink consumption with low-fat milk at meals and water between meals. What ...

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Sugary Drinks Can Seriously Impact Health for Latino Preschoolers



Sugary drinks are a rising threat to the health of Latino preschoolers. Being Latino and drinking sugary beverages at least once in the past week were associated with 2.3 times the odds of severe obesity in kindergarten, which can lead to obesity-related diseases, according to a study. The study is part of a research review, Sugary Drinks and Latino Kids, released today by Salud America!, an obesity prevention network at UT Health San Antonio, and Bridging the Gap, an obesity research team at the University of Illinois. “We have to work together to do more to reduce sugar consumption and help kids grow up at a healthy weight, well before they ever enter kindergarten,” said Dr. Amelie G. Ramirez, director of Salud America! and the Institute for Health Promotion Research at UT ...

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Sugary Drinks Research: Future Research


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This is part of our Sugary Drinks & Latino Kids: A Research Review » Future research needs Further research could focus on differences in SSB consumption and the effect on obesity and health among Latino subgroups, as most studies that tease out results by racial/ethnic group focus on Mexican Americans. More research is also needed on the beverages available and promoted in early child care settings and how new federal, state, and (where they have regulatory authority) local regulations impact this in both licensed and unlicensed child care settings. Further research on the potential impact of SSB prices and taxes on Latinos, particularly youths, could be conducted. It will be important to evaluate the taxes implemented in Philadelphia, Cook County, Ill., and the ...

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Sugary Drinks Research: Policy Implications


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This is part of our Sugary Drinks & Latino Kids: A Research Review » Conclusions The large amount of added sugar consumed by Latino youths in the form of SSBs must be addressed, given the impact of this added sugar on obesity. Young people are exposed to a wide variety of SSB advertising and promotion, with exposure among Latinos disproportionately high, despite voluntary efforts by beverage companies to reduce marketing to children. Very few early childcare facilities report serving sugary drinks to children ages 0-5, but increased regulation can reduce serving of sugary drinks and increase promotion of water. A more sizable price increase on all SSBs could have a significant effect on consumption of SSBs and could improve weight12,30–33,36,38,49,67,77,92,112–115 ...

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Sugary Drinks Research: Pricing


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This is part of our Sugary Drinks & Latino Kids: A Research Review » Sugary drink consumption is responsive to changes in pricing One recent systematic review concluded that a 10 percent increase in soft drink prices would lead to a 7.9 percent reduction in soft drink consumption.85 A second systematic review of studies published from January 2007 through March 2012 concluded that a 10 percent price increase for SSBs only would lead to an even larger—12.1 percent—reduction in SSB consumption, as some consumers would switch to diet, water and other lower-calorie options. Price increases on more narrowly defined categories of SSBs (e.g., regular carbonated soda) would lead to larger reductions in consumption in these categories.86 A recent randomized controlled trial ...

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Sugary Drinks Research: Childcare Settings



This is part of our Sugary Drinks & Latino Kids: A Research Review » Early childcare settings are diverse The National Household Education Survey reports that 60 percent of all U.S. children ages 5 and younger not yet enrolled in kindergarten were in some form of non-parental care at least once a week in.69 Among these children, 56 percent were cared for in a center such as a day care center, Head Start program, preschool, prekindergarten, or other early childhood programs. Children in full-time child care programs obtain typically half to three-fourths of their daily energy in these settings.70 The types of child care facilities and programs available in the U.S. vary considerably, including large and small child care centers, family day care homes, Head Start facilities, ...

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Sugary Drinks Research: Marketing


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This is part of our Sugary Drinks & Latino Kids: A Research Review » Latino kids have rates of media exposure The American Academy of Pediatrics (AAP) discourages TV watching among all children younger than 2.46 In 2014, a randomized obesity prevention trial investigated racial/ethnic trends in infant feeding and activity behaviors and their relation to future obesity risk among 863 parents (50% Latino) of 2-month-old infants.47 According to study investigators, parental adherence to the AAP’s TV-watching recommendation was low.48 Nearly 50 percent of all parents reported active TV-watching among their infants, with over 90 percent reporting that infants had exposure to TV throughout the day.47 For Latinos, 41 percent of infants took part in active TV watching for ...

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