Search Results for "marketing"

New Labels to Increase Healthy Food Consumption Are Being Tested in Houston



A labeling system, known as "Go, Slow, Whoa!" is being tested in Houston, Texas ( approx. 43.8% Latino) in 10 corner stores in low-income communities, to see how to promote healthier eating habits. The meaning behind the slogan "Go, Slow, Whoa!" is to encourage the healthiest items "Go" to be consumed the most often, "Slow" to be on food items that should be consumed in moderation and "Whoa" for packaged food items that should be avoided. The one-year project, being funding by the Texas Medical Foundation, is being researched in collaboration with the Texas A&M School of Public Health, the Baylor College of Medicine, the Texas Southern University College of Pharmacy and Health Sciences, and the Children and Neighbors Defeat Obesity Houston (CAN DO Houston). The plan ...

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A Bad Pepsi Ad, Exploitation of Latino Kids, and the Cost of Obesity


pepsi and kid social justice

Have you seen Pepsi's soda ad that it yanked after big public outrage? It shows a staged protest with good-looking multicultural crowd and model Kendall Jenner. Jenner gives a Pepsi to a police officer. He smiles, everyone's happy. Social justice delivered and police brutality solved—by soda. The ad sparked a storm of criticism, for some obvious reasons. Even scarier is that sugary drink marketers continues to exploit Latino and Black youth, and stir obesity issues in these groups, according to commentaries by Vox's Julia Belluz and The Washington Post's Michelle Singletary. Belluz writes: "The public health community has long argued that big soda’s targeting of African Americans and Latinos is exacerbating health problems in those communities. We now have a big ...

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San Antonio Launches New Nutrition Education Campaign


Latino Health Viva Nutrition

People care deeply about health; however, with so many complicated messages from health experts and contradicting messages from food manufacturers, as well as lack of access to affordable healthy food, it can be very difficult for families to make truly healthy choices. Latinos, in particular, face additional barriers to access healthy food, thus face higher rates of obesity and related chronic diseases. The City of San Antonio Metropolitan Health District (Metro Health) launched a new ¡Viva Health! Eat well, feel great. Come bien, sientete bien. campaign in March 2017 to target the biggest public health threats of this generation—obesity and diabetes. Obesity is linked to numerous burdensome chronic diseases and diminished quality of life, and diabetes can lead to blindness, ...

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New Ban on Soda for EBT Card Holders Is in Discussion



Soda's, sweet teas, energy drinks, and sugary beverages of all types have been the uproar of news lately as many cities across the nation are considering sugary beverage taxes to reduce high rates of type 2 diabetes, obesity and other related diseases. Now lawmakers in various states including Tennesse, Florida, and Michigan are considering a ban on soda for all purchasers who want to use food stamps or state-issued Bridge Electronic Bank Transfer (EBT) cards. Even Arkansas introduced a similar bill last year, where EBT users would not be allowed to purchase foods that have "sufficient nutritional value". The bill was passed but is now waiting for the votes from the Senate, according to local 5 News online. These bans would not allow any EBT card user from being able to purchase ...

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One Healthy Checkout Lane Leads to 10



Success for Northgate Gonzalez markets in Southern California all comes down to its healthy marketing tactics. Since their Viva la Salud, they have been working in their stores to create healthy marketing and a comprehensive wellness program to entice shoppers to choose fresh fruits and vegetables and healthier products. Back in 2016,  LA parents saw that more needed to be done in all grocery stores around California, where checkout lanes tempted parents and kids alike with unhealthy foods like sodas, chips, and candies. Parents worked with groups including Choose Health LA Kids, Los Angeles County Department of Health, First 5 LA, the Interagency Retail Alliance (IRA) which includes Choose Health LA Kids-Choose Health LA Kids—The Children’s Clinic, AltaMed, Public Health ...

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Salud America! Gets $1.5M to Develop Culturally Tailored Content to Fuel Healthy Changes that Reduce Latino Childhood Obesity



Salud America! The RWJF Research Network to Prevent Obesity Among Latino Children has received a one-year, $1.5 million grant from the Robert Wood Johnson Foundation (RWJF) to develop culturally tailored educational content and tools that empower people to work for policy changes to help Latino children grow up healthy. Salud America!, established in 2007 and based at UT Health San Antonio, has a national online network of 100,000 parents, school and academic personnel, and community leaders who support its mission: “Promote a healthy weight for Latino children by communicating good health and driving people to start healthy changes in their schools and communities.” The new funding will allow Salud America! to expand its network and engage members with enhanced educational ...

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Improving Healthier Food Prices Increases Healthy Food Supply & Demand


access to healthy food store

A new study looking at 24 corner stores in disadvantaged neighborhoods and two wholesale stores in Baltimore City, Maryland were tested on the impact of how store-directed price discounts and communications strategies impact healthy food supply and demand. The study, published in Public Health Nutrition reported that stores that used healthy marketing and discounts on healthy foods did, in fact, impact the supply and demand of healthier foods in stores. The stores were randomized into categories including pricing interventions, communication interventions, combined pricing and communications interventions, and a control store. During the 6 month trail, communication stores promoted healthy items with signage, taste tests, and refrigerators. The pricing intervention stores were ...

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Salud America! Gets $1.5M to Improve Latino Child Health


Latino kid holding basketball

The Salud America! national Latino childhood obesity prevention program has received a one-year, $1.5 million grant from the Robert Wood Johnson Foundation (RWJF) to empower people to work for policy changes to help Latino children grow up healthy. Salud America!, established in 2007 and based at UT Health San Antonio, has a national online network of 100,000 parents, health providers, and school and community leaders who support its mission: "Inspire people to drive community change for the health of Latino and all kids." The new funding will allow Salud America! to expand its network and engage members with enhanced educational content—multimedia role model stories, social media events, online resources, digital action campaigns, and marketing—geared toward healthy ...

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Feeding Guidelines for Infants and Young Toddlers: A Responsive Parenting Approach


Latino Health Healthy Eating Research Infant Toddler Feeding

In addition to breastfeeding, research suggests that other factors that may also play a critical role in helping Latino kids achieve a healthy weight by kindergarten: mothers’ physical activity and healthy eating habits before and during pregnancy, formula marketing, maternity leave, and kids’ healthy eating and physical activity habits established during early childhood. An expert panel, convened by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation, developed Feeding Guidelines for Infants and Young Toddlers, a report of evidence-based recommendations for promoting healthy nutrition and feeding patterns for infants and toddlers. These guidelines can be used by parents and caregivers in the home, as well as be applied in child-care settings where ...

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