Achieving a healthy weight is a big challenge for everyone, including Latinos, and dietary change is a big part of the solution. But beware: Not all foods sold as "healthy" live up to that billing. Food marketers often push products that promise great taste and numerous health benefits, that, according to a USA Today report, could cause more harm than good. Here's the “skinny” on some of those products that food experts found to not be as healthy as they are supposed to be. Veggie Chips Billed as healthier alternatives to potato chips, the majority of these products are made from sweet potatoes, beets, and taro root. However, Kim Larson, a spokesperson for the Academy of Nutrition and Dietics, told told USA Today that veggie chips are fully a marketing strategy. They ...
A city that is planning to be the healthiest city in Texas is looking to change they way they look at food to make heart disease and diabetes a thing of the past. In Midland, Texas (17.6 % Latino) Midland Memorial Hospital (MMH) is one of only two hospitals in the country to be part of a special partnership with the creator of Plant Pure Nation, a documentary about the health benefits of being on a pure plant based diet. The hospital has seen dramatic results in its patients who are going on this diet in regards to their health, where many patients have deterred their need for surgery or medications, just by changing their diets. Dr. Gurru, a local physician at the hospital for over 15 years explained to local CBS 7 news, why the hospital is promoting this type of ...
Families want healthy food choices where they shop. In fact, more than 27,000 people signed our Salud America! letter campaign to ask grocery stores to use labels, floor arrows, and other marketing strategies to promote fruit and veggie options for Latino families. “As a shopper, I know the marketing ploys used by groceries to entice me,” Myrna Mendez, resident of Bloomfield, Mich., wrote in her letter to grocers. “All we're asking for is to use those same marketing skills to promote fruits and vegetables for a healthier nation." We’ve delivered all 27,000 letters to the leadership of these grocery store associations: Alabama Grocers Association
Arkansas Grocers and Retail Merchants Association
Arizona Food Marketing Alliance
California Grocers Association
...
In July 2016, the USDA Food and Nutrition Service (FNS) finalized regulations that create guidelines for written wellness policies established by local educational agencies (LEAs). The final rule requires LEAs to develop revised local school wellness policies during School Year 2016-2017. Schools must be compliant with these requirements by June 30, 2017. To meet the minimum requirements set by the USDA's FNS, all schools participating in the National School Lunch program or School Breakfast program will have to ensure that they: Include goals for nutrition promotion and education, physical activity, and other school-based activities that promote students wellness. In developing these goals, local educational agencies must review and consider evidence-based strategies.
Include ...
Healthy Beverage Partnership (HBP), an initiative facilitated by Denver Public Health, has launched a new regional marketing campaign, Hidden Sugar.
The HBP is a collaboration among six Denver metro local public health and environment agencies working to reduce sugary drink consumption through organizational policy adoption at community venues. The new campaign will run throughout January and February, and again in May.
Denver Metro area residents should see the campaign ads on billboards, on TV, online or hear it on the radio. The goal of the Hidden Sugar campaign is to make it easy for parents and caregivers to see how much sugar is hidden in many of the drinks children drink on a daily basis. For example, one 10-ounce juice drink has as much sugar as 10 chocolate chip ...
Telling reporters and gaining attention from Good Morning America, Michigan mom, and healthy food advocate, Jane Kramer has started a petition towards healthier checkouts for retailers. The mom explained in her online petition, that stores should do more to combat the obesity epidemic, by providing shoppers with healthier foods at checkouts instead of encouraging impulse buys of junk food that are often sold with tabloids as well. Kramer is asking a specific retailer in Michigan, Meijer, that has over 220 stores across the state, to provide children's books along with healthier snack options at checkout lanes. More than 1,195 supporters have signed her petition to help create healthier checkout aisles where kids are often faced with soda, candy, and chips. As Kramers hopes, kids ...
Latino communities often have more access to fast food and corner stores with less access to healthy foods, so ensuring healthier food access is available in corner stores is an important avenue to help bring healthier foods and diets to Latino neighborhoods. Research shows that increased access to supermarkets can help Latino communities economic vitality and is linked to healthier body weights, so how can corner stores play a part in healthier food access for Latinos? A new guide from the Food and Nutrition Service of USDA can help corner stores sell healthier foods, with strategies on marketing and displaying healthy food and beverage options, sourcing these options and making changes to their overall stores. The Healthy Corner Store Guide helps corner store owners learn how ...
Infant nutrition experts Norma Sifuentes and Diana Montano have promoted breastfeeding for 30 years combined in San Antonio, Texas (63.2% Latino). The two women, employees of the San Antonio Metropolitan Health District’s Women, Infants and Children (SAMHD-WIC) department, know that breastfeeding duration rates are low here. Less breastfeeding means more risk of obesity, diabetes, and lower IQs. So Sifuentes and Montano worked together to create a place—a haven—to help low-income Latina and all mothers access breastfeeding support and peer counseling.
Why isn't breastfeeding more prominent?
The benefits of breastfeeding are numerous. For babies, it reduces risk of infectious diseases, asthma, atopic dermatitis, childhood leukemia, diabetes, obesity and sudden infant ...
What would you think of fruit slices or nuts in your grocery stores check out lanes? A recent study explored how consumers felt after a healthy in-store marketing study was conducted and how it can impact sales. Before the study was started, a pre-intervention study revealed many consumers had concerns and were annoyed with unhealthy snacks being placed and promoted throughout the store. Shoppers had reported a concern for many families that struggle with children pleading for unhealthy snacks at checkout, and believed stores should avoid unhealthy marketing. Candies and sugar confectionery were then replaced at one checkout lane in four stores. After four weeks interviews with consumers revealed positive attitudes towards the healthy marketing checkout lanes and ...
