A group of Texas Tech University students wanted to get some hands-on coaching experience. Jeff Key, an instructor at Texas Tech, worked to give the students in-class instruction and an opportunity to coach/teach and do community service at the same time—a unique effort that resulted in the development of after-school fitness and mentoring programming at McWhorter Elementary School in Lubbock, Texas.
The Issue of Physical Activity and Obesity
Awareness: Jeff Key, an instructor and coordinator of community outreach for the Department of Health, Exercise Science, and Sport Sciences at Texas Tech University (TTU), knew that obesity was a problem among the community. He was especially concerned with how it was affecting younger generations. “We were concerned that almost 35% of ...
Woodburn, Oregon, is a small town south of Portland that’s miles away from a full-service supermarket. The Come N Go corner store, on the outskirts of town, provides hot pre-packaged foods and snacks for on-the-go families and farm workers who stop by on their way to the surrounding fields and farms. Find out how Elizabeth Montano, a mother with two jobs and the owner of Come N Go, made it her mission to give customers healthier options.
The Issue of Nutrition in the Community
Awareness: Elizabeth Montano had always toyed with the idea of opening her own shop Woodburn, Oregon (63% Latino), and when the security of her full-time job became uncertain, it looked like the time was right. In April 2012, Montano opened Come N Go, a convenience store that sells pre-packed snacks ...
In El Paso, a city located at the southwestern tip of Texas near the Mexico border, residents struggle with high rates of obesity and diabetes. A new restaurant initiative is encouraging local businesses to help children in the community make healthier choices when dining out. Jesus Roybal, one local restaurant owner, who was unhappy with what his own kids were stuck ordering on kids’ menus around town, set out to prove that creating a healthy, tasty kids’ menu can be easy to do and good for business.
The Issue of Healthy Food in a Community
Awareness: During a Sunday dinner out with his kids, Jesus Roybal was shocked at what he saw on the kids’ menu. “It was all fried, you know, it was horrible—and I was going to pay for it!” he said. Roybal owns his own ...
Obesity rates have nearly doubled over the past 15 years in Nebraska. The youth obesity rate in Douglas County, which includes the state’s largest city, Omaha, is even higher (28%) than the state’s overall rate. A group of youth leaders recognized obesity’s pervasiveness in their high-school ranks in Omaha and decided to help their peers improve their nutritional knowledge and make healthier food choices at school. This effort yielded a novel “Green is Go” marketing campaign that simultaneously highlights healthy food options in school cafeterias and stigmatizes less healthy options. Not only did the students conceptualize this campaign, they worked with school and other officials to get it implemented in their cafeteria.
The Issue of Junk Food Marketing
Awareness: ...
Sugary drinks are a large component of added calories in the American diet. Many kids have increased their consumption of sugary drinks—such as soft drinks, sports drinks, fruit-flavored drinks, and flavored milk—between 1991 and 2008, research shows. In Contra Costa, Calif., where 24% of the population is Latino, one of every three kids from low-income families are overweight or obese. A county organization worked with an advertising agency to develop a bilingual social marketing campaign, called Sugar Bites, to urge parents to choose water for their kids instead of sugary drinks.
The Issue of Sugary Drinks and Obesity
Awareness: First 5 California is a state organization funded by Proposition 10, a statewide ballot initiative passed in 1998, to conduct health and ...
Amy Cleveland, fresh out of college and just starting a career in marketing, discovered a coarse lump in her breast while putting on some tanning oil. Only age 22, she was diagnosed with breast cancer. “It was a struggle for me because I was young and there was no one my own age I could relate to or confide in about having cancer. People always say, ‘My mom had that,’ or, ‘My grandma had that.’ But it’s tough for young people,” Cleveland said. Fortunately, Cleveland—now age 28 and free of cancer—found some “Breast Friends Forever,” thanks to a unique support group for young breast cancer survivors in San Antonio (63% Latino) developed by the Institute for Health Promotion Research (IHPR) at the UT Health San Antonio and Susan G. Komen San Antonio. The ...
Salud America! today released six Spanish-language animated videos that shed light on the causes of solutions to childhood obesity. The videos, which are also available in English, explore the latest research into how six critical topics—marketing, school snacks, sugary drinks, neighborhood food environments, active play and access to active spaces—impact child health. The videos also feature evidence-based recommendations on how to address the problem. The child-narrated videos are part of a six new packages of research materials produced by Salud America!, a national research network on childhood obesity that is funded by the Robert Wood Johnson Foundation (RWJF). Each topic’s package contains: a research review, an assessment of all available scientific evidence on ...
Dr. Ann Barnes talks to her patients daily about their health. When Barnes, an associate professor at Baylor College of Medicine in Houston and Chief Medical Officer of Legacy Community Health, advises them to eat more fruits and vegetables, she hears common excuses. "'It’s too expensive, there’s nowhere near my house [to buy fresh produce].' That was weighing on me as a clinician," Barnes said. Barnes was worried some of her low-income patients would return to her office with illnesses or worse—pre-diabetes, heart problems, cancer—if they continued to not have access to fresh, healthy foods that would help them prevent disease. Then she had a revelation.
Big Idea: Farmer's Market at the Clinic
Houston, Texas, where nearly half the population is Latino, community ...
Atop a hill in East Los Angeles, Ramirez Meat Market has spent three decades as a neighborhood fixture. However, the market hasn’t been a beacon of health. Celia Ramirez, who has owned the store for the last 10 years, runs it by herself following her husband’s death in an automobile accident. Now, with some community help, Ramirez transformed her meat market from a typical junk-food-filled corner store into a place that where the community can find nutritious food options and embrace a healthier lifestyle.
The Need to Address Healthy Food
Awareness: East L.A. is an urban community that is 96% Latino and has high rates of obesity-related chronic diseases. Small corner stores and meat markets are abundant in the community, but sell mostly junk food and few fresh fruits and ...
