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VIDEO: Latina TV Star Stands Up to Cancer



Latina TV star Ana Maria Polo, host of the popular Telemundo show Caso Cerrado, will appear in a new public service announcement (PSA) for Stand Up to Cancer, bringing her signature courtroom resolve to the fight against cancer. Polo, a breast cancer survivor herself, joins a long list of national and international celebrity supporters of the Stand Up to Cancer initiative, which raises awareness and funds for collaborative cancer research. Watch the video here or ...

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VIDEO: Cancer Health Disparities Challenges & Opportunities



Check out this new video from the American Association for Cancer Research (AACR) focusing on cancer health disparities—differences in the rates of disease and death among minorities compared to other population groups. The video features perspectives from numerous Congressional officials, federal agency leaders, and a clinician on possible policy prescriptions that are necessary to help reduce cancer health disparities. Also featured is Latino Congressman Raul Grijalva from ...

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Study to See Which Exercise is Best for Breast Cancer Survivors



Breast cancer survivors are invited to join a San Antonio-area study that is testing how different types of exercise—like yoga—best improve cancer survivors’ fitness and quality of life and decreases the risk of recurrence. The project, Improving Mind and Physical ACTivity (IMPACT), is led by the Institute for Health Promotion Research (IHPR) at the UT Health Science Center at San Antonio. Over the yearlong IMPACT study, 90 breast cancer survivors will be randomized to participate at least three times a week in: 1) a comprehensive exercise “prescription” featuring an individualized aerobic, strength-training and flexibility program; 2) a yoga exercise program; or 3) general exercise chosen at will. Study recruitment is underway. For eligibility, call 210-593-2669. “We ...

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VIDEO: Why Are Latinos Popular Targets of Food/Beverage Companies?



Here’s a day in the life of two fictional—but not unusual—youth, Pedro and Javier. Morning: Listen to a J.Lo song Javier downloaded from Dr. Pepper’s website, which tells of Latina Grammy street parties and truck tours to find to get free sodas. Lunch: Use downloaded coupons to get free hot chocolate at McDonald’s. After school: Go to a Cinco de Mayo music concert sponsored by Burger King and get free burgers; at home, eat cookies and go to Nabisco’s branded website to play video games; go to McDonald’s Latino website and play brand-and-sports-mixed video games. Dinner: Drink Coca-Cola and eat food as Pedro’s mother takes photo of meal to upload to Univision contest sponsored by Coca-Cola. “What we have here is non-stop target marketing” among Latino ...

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New Komen Initiative Aims to Increase Latina Breast Cancer Screening



Did you know that breast cancer is the leading cause of cancer incidence and mortality among U.S. Latinas? Alarmingly, Hispanic women are 20 percent more likely to die from breast cancer when compared to non-Hispanic white women when diagnosed at a similar age and stage. In response, Susan G. Komen for the Cure is launching Lazos que Perduran, a national, culturally relevant, educational initiative that empowers Latinas with the knowledge and resources to take action. Targeting young adults, the Lazos initiative will promote our breast self awareness messages (know your risk, get screened, know what is normal for you and make healthy lifestyle choices) and motivate them to influence their loved ones to do the same. Telenovela actress Angelica Maria, and her daughter, ...

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Report: Minorities Suffer Inequalities in Access to Green Space in Southern California



The City Project has released its policy report, Healthy Parks, Schools and Communities: Green Access and Equity for Southern California, which maps and analyzes park access and equity in nine counties in Southern California using narrative analyses, geographic information system (GIS) mapping tools, and demographic and economic data. While there is an abundance of green space throughout Southern California as a whole, not all residents enjoy equal access to these resources, according to the report, which is in English and Spanish. Children of color—including Latinos—living in poverty with no access to a car suffer first and worst in terms of access to green space and opportunities for physical activity in the nine counties and Southern California overall. Health and quality ...

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Summit Tackles Latino Childhood Obesity Problems, Discusses Solutions



Let’s pretend you know nothing about Latino childhood obesity, but you want to learn. What do you do first? Google, of course. So you head online and type “Latino childhood obesity” in the search box. The No. 1 search result is Salud America! The Robert Wood Johnson Foundation Research Network to Prevent Obesity Among Latino Children, followed by the Salud America! Latino childhood obesity video at No. 2. The 3rd Annual Salud America! Scientific Summit on Sept. 14-16, 2011, in San Antonio, showcased several reasons why Salud America! is No. 1—the network continues to raise awareness of Latino childhood obesity, stimulate collaboration to combat the epidemic, and feature 20 research grantees. The summit highlighted the work of the 20 grantees and innovative experts ...

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VIDEO: We’re Not Buying It: Stop Junk Food Marketing to Kids



Check out the Prevention Institute's new video on junk food marketing to kids: There also is a model letter people can send to the president regarding healthy food marketing guidelines here. And follow the Prevention Institute on Twitter at ...

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Hispanic Patients’ Low Engagement in Health Care System Contributes to Inequalities in Care



Low "activation" among patients may contribute to racial and ethnic disparities in access and health care—particularly among Hispanic immigrants—as much as lack of insurance coverage, according to a Robert Wood Johnson Foundation-supported study published this week in Health Affairs. Activating patients means helping people get knowledge, skills, and confidence to manage their health and care. In the study, which fuels to the increasingly pervasive belief among health care experts that activation is vital for a high-quality U.S. health system, authors from RWJF, the Center for Studying Health System Change, and the University of Oregon showed patient activation among Hispanics and blacks was low compared to that of whites. Just 25% of Hispanics were at the highest ...

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