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Hispanic moms are heavy users of social media and mobile technology, but there are differences in how they view themselves, according to a new poll, MediaPost reports.
The poll’s key findings include:
- All Hispanic Moms are Not Alike—The poll shows four acculturation segments: complete acculturation (21%), high (40%), moderate (23%), and low (16%). Most completely-acculturated Hispanics view themselves as American, while most low-acculturated Hispanics view themselves as a Latino immigrant.
- Hispanic Moms are Social—Moderate, high, and completely acculturated Hispanic moms are using the same social media as the general population including Facebook (87%), parenting social media (50%), blogs (46%), Instagram (36%), Pinterest (30%), and Twitter (24%). The poll also found that 47% of Hispanic moms use parenting social media for product and brand recommendations. Hispanic moms also prefer to read blogs
- Hispanic Moms are Mobile—Hispanic moms are heavy users of mobile technology: 82% own a smartphone, 72% own a laptop, and 51% own a tablet.
Interestingly, the poll also found that only 17% of Hispanic Moms are more likely to consider buying a product if its ad includes a Latina celebrity.
Learn more here.