Search Results for "marketing"

New Study: Arrows Mark the Way to Healthier Foods & Higher Consumption


Mother and daughter shopping for produce

A new study shows how arrows directing grocery store shoppers may help them choose healthier foods. According to a study from the Society for Nutrition Education and Behavior, the use of six feet by three feet green arrows with text inside stating, "please follow this green arrow for a healthy heart, or a healthy weight" directed consumers to the fresh produce aisle and helped them choose more produce. These green arrows were part of a study on nutrition interventions using non-traditional marketing on the floor of a grocery store to influence consumers to choose healthier fruits and vegetables when purchasing foods, but not increase their overall budget for foods. "Considering that half of shoppers budgets are less flexible for unmet needs at the grocery store, we knew that we ...

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Store Reduces Sugary Beverage Options In Concerns for Consumers Health



Various cities throughout the nation are thinking about soda taxes or working on reducing beverages like energy drinks, and unnatural juices in schools, and city vending machines. Now Raley's, a privately owned and family operated supermarket chain in West Sacramento will be removing name-brand sodas from their stores. The 121 stores are located in Northern California and Nevada under four names: Raley's Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. A recent article explains the decision to remove these type of beverages from the store was to advance their vision of health and wellness, wanting to "make it easier" for their costumers to make healthier choices. Latino kids ages 0-5 consume more sugary drinks than their peers, and about 74% of Latinos have had a ...

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Latino Kids Need Your Help. Here’s How to Start.



Latino kids need your help. They have the nation's highest childhood obesity rate. They struggle to access healthy foods and drinks and physical activity. They are increasingly targeted by unhealthy food marketing. You're invited to join our free public webinar at 11 a.m. CST/ 12 p.m. EST on Tuesday, July 19, 2016, to get tools you can use to make a healthy change for Latino kids. The webinar—a partnership of Salud America! and Community Commons—will explore available resources, data, maps, case studies, and other tools that make it easy for you to start a healthy change to reduce Latino childhood obesity in your community. A healthy change can mean working with a local school to open playgrounds after school, pushing for policies that help new mothers to breastfeed their ...

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#SaludTues Tweetchat 1p ET 7/5/16: “#NatureWalks & #LatinoHealth”


young adults walking exercise coronavirus covid-19

Kids who are physical activity are scientifically proven to achieve higher school grades, better attendance, improved behavior, and improved health. So where can kids find infinite options for physical activity? Nature. Many studies show that spending time in outdoor physical activity can positively impact mental and physical activity and health. But Latinos tend to lack availability of and safe access to parks and other natural spaces.. Let’s use #SaludTues on July 5, 2016, during the #NatureWalks theme month and #SuperJuly National Parks and Recreation Month, to tweet about the “Power of Nature” and how parents, schools, and communities can improve awareness of and access to nature among Latinos and everyone. WHAT: #SaludTues Tweetchat: “#NatureWalks & ...

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Saguaro National Park is Diversifying Outreach Efforts


saguaro national park form nps.gov

Latinos don't visit national parks as often as whites. Why? Cost, lack of transportation, lack of facilities like benches and tables to accommodate large groups or families, lack of shade, lack of diversity among Park Service employees, lack of information about events and activities, and poor marketing in Latino communities have been cited in the past. What can we do? In December, 2015, Saguaro National Park, near Tuscon, Arizona (41.6% Latino), hired an outreach coordinator, Cam Juarez, to figure out how to solve this disconnect and get more Latinos into one of our nation's greatest accomplishments and most valuable resources-national parks. Saguaro National Park also partnered with the local nonprofit group, Friends of Saguaro National Park, to hire a diverse group of ...

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New Song On Soda



The popular song lyrics found on soda cans and in soda marketing are not the only song being sung. A new song from Mexican band, Ave Sol, released a new album, Dulce Veneno (Sweet Poison), to help bring awareness to the health risks of drinking sugary beverages. A free concert featuring the song, "Sugary Soul" will be featured in Chapultepec Park in Mexico City. Inspired by The Bigger Picture and the first youth poet who performed live at The Soda Summit in 2014, this project is a counter-marketing open-the-truth initiative to spark awareness and public dialogue about sugary drinks and the diabetes epidemic in Mexico and hopes to support awareness-raising efforts throughout the Americas. The record is a collaboration among the Mexico City School of the Word of Rock, an ...

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Update: Colorado Have The Signatures To Get Soda Taxes On The Ballot



Recently, the coalition Healthy Boulder Kids set forth language for a sugary drink excise tax. The tax would be a measure to help raise around 3 million annually to fund programs for families to have more access to healthier foods and exercise in Boulder, Colo. Now volunteers from the coalition have joined together and have collected 9,417 signatures securing the 4,700 required for the tax to be put on the city's ballot for November. Groups like Healthier Colorado, have contributed funding to help support the measure that, according to local news, has received widespread support. Boulder County Latino Chamber of Commerce, Dental Aid, Clinica Family Health Services, the American Heart Association, and many more businesses and organizations have endorsed the measure as well, stating ...

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Students use Instagram to Increase Awareness About Unhealthy Food



Do you know how many calories are in your favorite hamburger, candy or blended coffee drink? Two marketing students who met studying at Miami Ad School in Madrid are attracting more than 80,000 followers on their Instagram account that puts calories in the spotlight on different junk food products. The photos on their Instagram account called, Caloriebrands, have gone "viral" according to the recent article, where student Alessia Mordini explained that they wanted to help change bad habits around junk food. Photos on the account show popular American food products with actual calorie counts on the front in big bold letters. Images like pancakes are on the site, shown to have 3,155 calories, much more than a daily amount of calories, or a package of cookies labeled at 1,843 ...

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Montana school sets healthier standards on lunch food and beverage options



Currently at Bozeman High School in Bozeman, Montana, students are still able to reach for their favorite soda or sports drink at lunch. According to a local news article, earlier this year, the high school was selling 2,000 bottles of Gatorade a month. Now, healthier beverages and school food recommendations from the schools' 15-member Food Service and K-12 Nutrition Education commission will be heard on June 12th, 2016. Soda's and sugary beverages high in sugar and have been shown in studies to be linked to higher risks of tooth decay, diabetes and heart disease. The commission committee hopes to change the beverage options at lunch, to allow healthier carbonated waters and juices, but take out the soda and sports drink options from the high school's cafeteria and vending ...

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