by 
Share On Social!
Soda companies are notorious for using big-name celebrities to promote their beverages in TV commercials, billboards, social media, and beyond. But one up-and-coming bottled water company landed a big star to promote their line of bottled waters, hoping to garner the same attention sugary drinks receive when they enlist celeb power. 
Singer Ariana Grande will be the new face of a campaign for Wat-aah!, a small but growing functional water brand, according to an article in Advertising Age. The campaign, expected to launch next year, will include outdoor, print and digital ads in teen and lifestyle publications.
The company is also a supporter of Let’s Move!’s Drink Up! campaign.
Wat-aah! calls itself a champion for child health, but some nutrition activists point to the fact that the company promotes high-cost bottled water over free tap water as a cause for concern.
Regardless, Grande’s star-power will certainly put Wat-ahh! in front of more young people and encouarge them to choose water over a sugary drink.
By The Numbers
1
Supermarket
for every Latino neighborhood, compared to 3 for every non-Latino neighborhood
