Cuídate, Corazón: Misleading Food Marketing Campaign Tugs at Heartstrings

Editor’s Note: This post is part of an ongoing series that will highlight the Robert Wood Johnson Foundation’s work in Latino communities across the country. SaludToday Guest Blogger: Dr. Jennifer Harris Yale Rudd Center for Food Policy & Obesity Obesity continues to hit the Latino community the hardest. About 39% of Hispanic adults are overweight compared with 33% of non-Hispanic whites. As obesity increases, so does the risk for chronic diseases like diabetes and congestive heart failure. Food marketers see the Latino community as an important target because it is a large, young and growing segment that is sure to yield lots of future sales. The barrage of food marketing to Latinos—particularly when the pitch is for unhealthy cereals, fast foods and sugary ...