Creator of ‘Fitadelphia’ Unveils New National Online Childhood Obesity Program & E-book

Cindy Ortiz founder of Fitadelphia announced a new program, “Fit and Fun in a Flash” in an effort to eliminate childhood obesity in 2014. In 2015, she released an e-book to educate kids about excess sugar and other harmful food additives. Inspired by many years of research, the program promotes the idea that media and social media can help children overcome childhood obesity. According to Ortiz, the idea came to her after watching a group of Fitadelphia Kids play with toy cameras, phones and computer games after their wellness class. She said: “kids love to pretend with toy phones and cameras and interact with the characters on internet games. So why not build a program where kids can take pictures and videos, upload them and share them while interacting with each other on ...
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