Report: Latino Kids Face Increased Sugary Drink Ads
Spanish-language TV advertising for sugary drinks and energy shots increased by 44% over the past few years, according to a new report. The report, Sugary Drink FACTS 2014, updates the Yale Rudd Center for Food Policy and Obesity's 2011 research on sugary drinks and advertising to children. The report highlights industry progress but also indicates that companies still have a long way to go to improve their marketing practices and the nutritional quality of their youth-marketed products. This is particularly relevant to Latino youth, who consume more sugary drinks than their white peers, with 74% of Latinos having their first sugary drink before age 2. Some progress was made in marketing to Latino kids: On Spanish-language TV, Kraft Foods and Red Bull eliminated virtually ...
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