One word can describe Taco Bell’s drink lineup: Sugary. Taco Bell recently added six new sugary drinks and became the first fast-food giant to offer Manzanita Sol, an apple-flavored soda most popular in Mexico, a nod to it menus. Manzanita Sol packs a whopping 56 grams of sugar in a 16-ounce drink, and four of the six new drinks contain more than 20 grams of sugar in the chain’s smallest available size. Tell Taco Bell to stop offering Manzanita Sol and other sugary drinks to customers! Kids don’t need more sugar-bombs disguised as thirst-quenchers, they already drink many sugary drinks, pushing up their risk for obesity and diabetes. Taco Bell continues to launch new unhealthy beverages, including new flavors of sugar-filled slushy drinks called Freezes. The company ...
More than 23,000 people across the nation recently wrote letters to urge the Kellogg Co. to stop marketing sugary foods to families on their Dias Grandiosos website. The letters, which highlighted how Kellogg’s targets Spanish-speaking moms with family-oriented messages for meals that are high in sugar and salt, were collected by Salud America!, an obesity research and communication network funded by the Robert Wood Johnson Foundation. Salud America! leaders delivered the 23,000 letters to Kellogg’s this week. We will post their response here in coming days. Why is this effort so important? Food and beverage marketing influences kids’ diets and disproportionately focuses on unhealthy products, studies show. We believe families need healthy food options—rather ...
In the Fairfax County Public School District in Fairfax, Va., a parent group called Real Food for Kids had rid school cafeterias of highly processed junk foods and improved the nutrition of school snacks and menus. But the change was not very visible to students. So the group, led by parent JoAnne Hammermaster, helped bring a fresh food stations showcase the healthier selections—and add new ones—for students at district schools.
The Need for Healthy School Food
Awareness: Childhood obesity is a priority for the parent group Real Food for Kids (RFFK), which pushes for healthy changes in the Fairfax County Public School District (FCPSD), a 22% Latino district in Fairfax, Va. In 2012, for example, RFFK drove FCPSD leaders to remove foods with artificial dyes, additives, and ...
The Salud Heroes video series shows how real people have made healthy changes for kids across the country, to inspire others to make similar changes. Now the series can be called "award-winning." More than 40 awards have been given to the Salud Heroes video series and the Salud America! website. Salud America! is a childhood obesity research and communication network funded by the Robert Wood Johnson Foundation and led by Dr. Amelie Ramirez of the Institute for Health Promotion Research at UT Health San Antonio. The recognition is from the AVA Digital Awards, Communicator Awards, Telly Awards, Aurora Awards, Web Health Awards, HERMES Awards, Davey Awards, and W³ Awards. Just this week, Rick Carrillo, Salud America! TV producer/director, was named a finalist for the "Best in ...
Moms often have final say over family meals. Marketers know this. Kellogg Co., the name behind brands like Fruit Loops, Pop-Tarts, and Eggo Waffles, has a new digital marketing campaign, Días Grandiosos, that targets Spanish-speaking moms online and on social media like Facebook and Pinterest with recipes they tout as saludable (healthy). But many of their meals are high in sugar and salt. In other words, NOT saludable. Tell Kellogg to stop pushing moms to give their kids unhealthy, sugary foods, and instead add more healthy options! Almost all the campaign’s recipes—19 of the 29 recipes on its website—qualify as desserts based on their high sugar content, according to an independent nutritionist. Like: Five recipes using Rice Krispies and marshmallows;
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The Boston Public Health Commission (BPHC) was ready to step up the fight to improve health in the face of rising obesity problems. So the BPHC developed a bilingual public health campaign against sugary drinks to help residents make healthier choices.
The Issue of Sugary Drinks and Obesity
Awareness/Learn: Obesity is a big problem. In 2011, the Boston Public Health Commission (BPHC) tried to get ahead of the curve and target sugar reduction with a bilingual campaign called “Azucar Sabia (Sugar Smarts).” This campaign went up in communities around Boston, educating parents about how sugar-sweetened beverages can cause harm to their children through obesity, diabetes, and tooth decay. This campaign was well received but did not make a major impact on the community, health ...
How did smallish Berkeley, Calif., become the nation’s first city to pass a sugary drink tax in 2014, after many other cities had failed? People power! Local health advocates like Xavier Morales had long supported a tax on sugary drinks, believing the higher price would discourage consumption. Research studies indicate that such a decrease in consumption could potentially reduce obesity and diabetes rates. Because some children are heavily targeted by sugary drink and junk food advertisements, this issue was especially important to Berkeley’s 11% Latino community. In the end, it took passionate advocates, a well-organized campaign for a sugary drink tax, and national attention to eventually bring sweet victory for public health advocates in Berkeley.
Why Sugary Drinks Are ...
Kids in East Harlem (El Barrio) were in great need of physical activity programing and safe places to play. Alex Sabater and Deborah Quinones wanted to change that so they teamed up to create Young Bucks Sports, a non-profit aimed at preventing childhood obesity through teaching the sport and tradition of stickball to youth. Now Young Bucks Sports offers multiple activities to youth in Harlem for free, including: a summer stickball institute, pop-up playgrounds, a march to prevent obesity, and an annual festival with activities aimed at preventing obesity in the community.
The Physical Inactivity and Obesity Crisis
Awareness: Alex Sabater loves stickball and loves to share the same with others in New York City (NYC). The game is a modified version of baseball that uses a ...
In Tulare County, many people work for little pay on large farms in California’s fertile Central Valley. Some of these families aren’t getting proper nutrition, leading to diet-related conditions, like obesity and diabetes. When the local food bank revamped their nutrition policy to encourage more fresh produce donations, Sarah Ramirez, a local health leader used her hard-earned knowledge and passion to support that policy, and implemented a creative way to get the valley’s extra fruits and veggies into the hands of those who need them.
The Problem of Unhealthy Food in the Community
Awareness: In Tulare County in California’s fertile Central Valley, fresh produce grows all over the place. But for many area residents, this healthy produce doesn’t end up on their ...
