Moms often have final say over family meals. Marketers know this. Kellogg Co., the name behind brands like Fruit Loops, Pop-Tarts, and Eggo Waffles, has a new digital marketing campaign, Días Grandiosos, that targets Spanish-speaking moms online and on social media like Facebook and Pinterest with recipes they tout as saludable (healthy). But many of their meals are high in sugar and salt. In other words, NOT saludable. Tell Kellogg to stop pushing moms to give their kids unhealthy, sugary foods, and instead add more healthy options! Almost all the campaign’s recipes—19 of the 29 recipes on its website—qualify as desserts based on their high sugar content, according to an independent nutritionist. Like: Five recipes using Rice Krispies and marshmallows;
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Science backs up your mom’s old adage: “Eat your fruits and vegetables if you want to be healthy and strong!” Unfortunately, this message is often lost or unheeded, buried beneath junk food ads relentlessly targeting kids. Leaders in San Antonio, Texas decided to combat the city’s troubling obesity rate with a campaign designed to get kids (and their parents!) to eat more fruits and veggies. The “Veg Out” campaign, backed by science and a coalition of public health, school, city, and other officials, aims to have a lasting impact on the health of families in San Antonio.
Marketing Usually Promotes Unhealthy Food Options
Awareness: San Antonio is a unique, mostly Latino city known for its rich history and traditions. However, some traditions, like the consumption of ...
Moms often have final say over family meals. Let’s use #SaludTues on Feb. 24, 2015, to help moms fight back against unhealthy food advertising by tweeting resources and strategies: WHAT: #SaludTues Tweetchat: “How Moms Can Fight Junk Food Marketing”
DATE: Tuesday, Feb. 24, 2015
TIME: 1-2 p.m. ET (Noon-1 p.m. CT)
WHERE: On Twitter with hashtag #SaludTues
HOST: @SaludAmerica
CO-HOSTS: The Center for Science in the Public Interest (@CSPI), Rudd Center for Food Policy and Obesity (@UConnRuddCenter), and MomsRising (@MomsRising) Be sure to use the hashtag #SaludTues to follow the conversation on Twitter/X and share your stories and resources. #SaludTues is a Tweetchat on Twitter/X that focuses on a variety of different health issues. From September 2014 to ...
The Boston Public Health Commission (BPHC) was ready to step up the fight to improve health in the face of rising obesity problems. So the BPHC developed a bilingual public health campaign against sugary drinks to help residents make healthier choices.
The Issue of Sugary Drinks and Obesity
Awareness/Learn: Obesity is a big problem. In 2011, the Boston Public Health Commission (BPHC) tried to get ahead of the curve and target sugar reduction with a bilingual campaign called “Azucar Sabia (Sugar Smarts).” This campaign went up in communities around Boston, educating parents about how sugar-sweetened beverages can cause harm to their children through obesity, diabetes, and tooth decay. This campaign was well received but did not make a major impact on the community, health ...
Eating dinner as a family is linked to all sorts of benefits for both kids and adults: higher grades, better self-esteem, less depression and more. But between after-school activities and other time commitments, it can be hard to get everyone to sit down for a family meal, not to mention a healthy family meal. It only takes a few tweaks to make family dinners happen regularly that are both healthy AND delicious. Join us and our co-host celebrity chef Ingrid Hoffman as we tweet about weeknight family dinner and how to make it healthier at the next #SaludTues Tweetchat. WHAT: #SaludTues Tweetchat: “Family Dinner: Why it Matters & What to Make”
DATE: Tuesday, Feb. 3, 2015
TIME: Noon CST (1:00 PM ET)
WHERE: On Twitter with hashtag #SaludTues
Co-HOSTS: ...
School lunches and snacks are becoming more nutritious thanks to improved federal nutrition regulations—but this is only part of the school food solution. Nutrition education for kids is a critical component. Natasha Lance Rogoff, a seasoned children’s TV producer, who witnessed the childhood obesity epidemic as she raised her own kids, had an idea to use new technology to engage kids in learning about healthy living. Because of Rogoff, thousands of kids in Massachusetts, New York, and Florida have begun learning through KickinNutrition.TV, a digital platform for teachers to use to instruct students on healthy eating habits and exercise through videos, online gaming, and engagement designed for elementary- and middle-schoolers.
The Need for Nutrition for ...
From brain breaks to 5Ks and bike trains—parents and leaders all across the country are discovering creative ways to help kids find fun ways to stay fit. But there’s still more to do, and you can help share what's working! Join us for a #SaludTues Tweetchat, “How to Spark A Culture of Fitness & Fun in Communities,” on Tuesday, Jan. 27, 2015 at noon central (1 p.m. eastern) to discuss, innovative, practical solutions for inspiring healthy change.
• WHAT: #SaludTues Tweetchat: “How to Spark A Culture of Fitness & Fun in Communities,”
• DATE: Tuesday, Jan. 27, 2015
• TIME: Noon CST (1:00 PM ET)
• WHERE: On Twitter with hashtag #SaludTues
• HOST: @SaludAmerica
• CO-HOSTS: @AL_Research & @SafeRoutesNow
Be sure to use the hashtag #SaludTues to ...
How did smallish Berkeley, Calif., become the nation’s first city to pass a sugary drink tax in 2014, after many other cities had failed? People power! Local health advocates like Xavier Morales had long supported a tax on sugary drinks, believing the higher price would discourage consumption. Research studies indicate that such a decrease in consumption could potentially reduce obesity and diabetes rates. Because some children are heavily targeted by sugary drink and junk food advertisements, this issue was especially important to Berkeley’s 11% Latino community. In the end, it took passionate advocates, a well-organized campaign for a sugary drink tax, and national attention to eventually bring sweet victory for public health advocates in Berkeley.
Why Sugary Drinks Are ...
Students at Chicago Public Schools weren’t getting enough physical activity and time spent in P.E., so district officials created a new department solely to improve the health and wellness of students. The department’s new chief health officer led the enactment of three new health policies and the rollout of a plan to bring at least 30 minutes of daily P.E. to all students. Soon students in grades K-8 will be getting a minimum of 150 minutes of P.E. a week, and all high school students will be required to take P.E. every semester.
The Need for More Physical Education (P.E.) for Students
Awareness: As the third-largest school district in the nation, Chicago Public Schools (CPS) are responsible for ensuring a healthy learning environment for its student body (45% ...
