Soda companies are notorious for using big-name celebrities to promote their beverages in TV commercials, billboards, social media, and beyond. But one up-and-coming bottled water company landed a big star to promote their line of bottled waters, hoping to garner the same attention sugary drinks receive when they enlist celeb power. Singer Ariana Grande will be the new face of a campaign for Wat-aah!, a small but growing functional water brand, according to an article in Advertising Age. The campaign, expected to launch next year, will include outdoor, print and digital ads in teen and lifestyle publications. The company is also a supporter of Let’s Move!’s Drink Up! campaign. Wat-aah! calls itself a champion for child health, but some nutrition activists point to the ...
The science that links excess sugary drink consumption and obesity is clear, especially for Latino kids. As the summer seasons draws to a close, have you and your kids been hydrating with healthy drinks? There is still time to make healthy changes before school starts! PreventObesity, an online national network of people dedicated to reducing childhood obesity, is currently running a campaign to ask folks to pledge to cut out sugary drinks this summer. They ask: What will you do to give your community a sweeter summer with fewer sugary drinks? Some individuals have already committed to: - Ask community leaders to improve water quality in parks and schools.
-Serve or bring no-sugar drinks to the next community event.
- Ask a local business to offer more healthy drink ...
A hospital is a place for healing illness, and promoting health for new moms. However, many hospitals across the country still offer a wide range of sugary drinks in vending machines, gift shops, and cafeterias. Latino kids on average drink more of these sugary drinks their White peers. One hospital in Boston used a beverage policy to not only help patients make healthy drink choices, but also hospital administration, staff, patients’ families, and the local community.
The Obesity Crisis
Dorchester is a diverse inner-city community in Boston, Mass., where almost 20% of residents are Latino. Many of Dorchester’s low-income, high-risk factor patients get their medical care at Carney Hospital, a member of Steward Health Care, the largest fully integrated community care ...
In the eastern Coachella Valley, a place many Latino families call home, clean, safe drinking water
can be hard to find. The California Endowment, a statewide health foundation that runs community initiatives throughout California, is hoping to bring better access to water in the region. In step with the Drink Up initiative championed by the Partnership for a Healthier America and First Lady Michelle Obama and in collaboration with Pueblo Unido CDC and the Rural Community Assistance Corp, the California Endowment announced plans to install dozens of water stations for filling reusable water bottles in the valley. The project, called Agua4All, will start with 60 tap systems in 10 schools and other community centers in the unincorporated communities of Thermal, Oasis and ...
During the school day, lunch time is a chance for busy students to take a break, relax with friends, and refuel. Refueling with healthy foods and drinks is vital. At two high schools in the Chicago suburbs, a concerned school board member saw a disconnect between the emphasis on healthy eating at lunch and the large sugary drink selection in cafeterias. The concern turned into a semester-long discussion between students, food services managers, and administrators that resulted in a new beverage policy for the school district that reduced the number of unhealthy drinks and marketed healthy ones in creative ways.
EMERGENCE
Awareness/Learn: The Latino student population is small—but rapidly growing—at Glenbrook High School District 225, which is commonly known as “the Glenbrooks” ...
CA4Health works in rural and small California counties to reduce chronic disease and illness by helping bring about changes in the community that make it easier for people to make healthier choices in their daily lives. Many of these communities have a high Latino population. In Humboldt County, the local health department partnered with students and staff at Eureka High School to implement Hydration Nation, an effort that increased the access and appeal of fresh drinking water as a healthy alternative to the sugary beverages that are helping fuel the nation’s obesity epidemic. At Eureka High School, there were 11 older-style water fountains available to the 1,200 students and 80 staff members, none of which allowed easy filling of the reusable water bottles which were gaining ...
Latinos are the fastest-growing minority group in Washington State. Because Latino kids tend to drink more sugary drinks than their White peers, healthy beverage policies have the potential to impact Latino kids’ health in big ways. In Washington, community partners are teaming-up with schools and lawmakers to come up with ways to encourage kids to quench their thirst with water, not sugar. EMERGENCE
Awareness/Learn: Childhood obesity is a problem in the state of Washington, which is 11% Latino. In 2012, 25% of Washington children ages 2-4 who received benefits from the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC; Latinos comprise about 41% of WIC participants) were overweight or obese, according to the state’s Department of Health. About 23% ...
Alliance for a Healthier Generation’s Healthy Schools Program participants in Hall County, Ga. are working toward providing healthy snacks in all schools. “The way the Alliance does it is right on,” explained Weirs. “We didn’t have any health efforts in place at the time, and we needed to know what a healthy school should look like. The Alliance gave us the road map, the tools and the recognition. They helped us identify where we were currently, where we were we going and what incentives we needed to get there. The Alliance made it so easy.” The biggest task Weirs, as the district's Wellness Coordinator, took on was getting sugar-sweetened sports drinks out of elementary schools. Many schools are hesitant to make this change because of their fears that sales will ...
Starting in the 2011-12 school year, schools participating in the federally-funded National School Lunch Program were required to provide students with access to free drinking water during school meals, in the location where meals are served. New research by Bridging the Gap describes how schools are meeting this requirement and provides insight about the cleanliness of drinking fountains. The report found that most participating schools met the water requirements, but that there is still work to be done to improve water quality and access. Check out the full research ...
