If you’re 45 or older, it’s time to step up to the plate and get screened for colon cancer. That’s the message in Abbott’s new baseball-themed bilingual ad campaign for the Cologuard Plus® test, an at-home screening tool to detect colorectal cancer. The campaign, “Mind Your Behind,” features baseball legend Albert Pujols, who was born in the Dominican Republic, and current baseball star Cal Raleigh. “Colorectal cancer screening is serious, but we talk about it doesn’t always have to be,” said Jake Orville, Abbott’s Senior Vice President, Cancer Diagnostics. “We want to make screening easier to talk about and, more importantly, easier to act on.”
About the Baseball Campaign for Colon Cancer Screening
The campaign plays it “cheeky” with the idea of ...
The Salud America! Action Pack, “How to Start Screening for the Non-Medical Drivers of Health (NMDoH),” is featured in two resource databases that help healthcare systems start addressing NMDoH with screening, referrals, and more. Find our action pack in the University of California, San Francisco's national database, the Social Interventions Research & Evaluation Network (SIREN). Find our action pack in Rice University's Texas-focused database, Evidence-to-Practice for Non-Medical Drivers of Health (E2 Practice NMDOH). You can use the new Salud America! Action Pack, “How to Start Screening for the NMDoH,” to launch screening in your clinic, hospital, or healthcare system! The action pack, created by Dr. Amelie G. Ramirez at UT Health San Antonio, has a ...
Texas has a big opportunity to eliminate cervical cancer. It will take the combined impact of HPV vaccination, routine cervical cancer screening and follow-up, and timely navigation to treatment services, according to the Texas Lone Star Cervical Cancer Elimination Plan 2027-2032. The plan’s three big actions are recommended by the Cervical Cancer Elimination Priority Area Workgroup, supported by the Cancer Alliance of Texas (CAT). The workgroup includes Dr. Rebecca Jones, assistant director of the Institute for Health Promotion Research at UT Health San Antonio. “Texas has the tools to prevent nearly all cervical cancers, but elimination will require coordinated statewide action, sustained partnerships, and tailored and targeted strategies,” according to the ...
This blog was published as part of a collaboration between Salud America! and the Prevent Cancer Foundation in honor of Hispanic Heritage Month. Did you know that Latinos have a higher risk of liver cancer than the overall U.S. population? In fact, 1 in 5 people with liver cancer in the United States are Latino. They also are often diagnosed at later stages and are more likely to die of liver cancer than other adult populations in the United States. Latino men are 53% more likely to be diagnosed with liver cancer than men overall, and Latinas are 72% more likely to be diagnosed than Latina women overall, according to the latest data from the U.S. Department of Health and Human Services Office of Minority Health. “While liver cancer rates are decreasing or staying the same in ...
As we celebrate Breast Cancer Awareness Month in October, Salud America! is having important conversations about how breast cancer trends impact communities and populations in South Texas and beyond. Breast cancer is the most common cancer diagnosed in Latinas and top cause of cancer-related death among Latinas. With this in mind, Salud America!’s Salud Talks Podcast collaborated with Dr. Marcela Mazo Canola, breast medical oncologist at the Mays Cancer Center at UT Health San Antonio, and Dr. Angel Rodriguez, senior medical director of oncology for Natera, to discuss new technologies to care for people who have been diagnosed with breast cancer. This episode is hosted by Dr. Amelie G. Ramirez, director of the Institute for Health Promotion Research at UT Health San ...
Breast cancer is the leading cause of cancer-related deaths in Latinas. Despite advances in prevention and treatment, Latina breast cancer continues to be detected at advanced stages when the prognosis isn’t optimistic. There are several contributing factors to why Latinas face worse outcomes when it comes to breast cancer. October is Breast Cancer Awareness Month, and to honor all who have been impacted by the disease, we are discussing the top eight things to know about Latina breast cancer.
1. Latina Breast Cancer Diagnosis
Breast cancer is the most common cancer among Latinas, impacting U.S. Latinas at a rate of 106.6 per 100,000 people, according to the American Cancer Society’s 2026 Cancer Facts & Figures report. This equates to roughly 1 out ...
by Arnoldo Rodriguez For most people, September is simply the boundary between summer and autumn. But for those of us whose lives have been touched by cancer, it is a month of heavy significance. For me, that weight is doubled. September is both Prostate Cancer Awareness Month and Blood Cancer Awareness Month. As a survivor of both prostate cancer and follicular lymphoma, this month always arrives with a complex rush of emotions. It acts as a double mirror, forcing me to look back at the distinct, grueling struggles of two entirely different diagnoses. It reawakens the ghosts of past anxieties, the clinical chill of treatment rooms, and the profound vulnerability of being a patient. That is the bitter side of September—the visceral reminder of what was endured. If you are ...
Heart disease is the top cause of death among U.S. Latinos. In addition, data shows widening gaps in hypertension control, obesity, and diabetes among Hispanic populations, heightening their risk of heart disease and stroke, according to a new scientific statement by the American Heart Association (AHA). "Advancing cardiovascular and [fair] health will require developing a deeper understanding of the unique drivers of cardiovascular disease within ... Hispanic communities, addressing barriers such as language and insurance access, and implementing culturally tailored interventions and policies," according to AHA's scientific statement. Let's explore AHA's statement and some ways to take action during Hispanic Heritage Month.
Heart Issues among Latinos
AHA's scientific statement ...
It’s Hispanic Heritage Month and we are honoring the pioneers, activists, silver screen darlings, and songstresses who put their unique stamp on Hispanic historia and the lasting impact they’ve had on Latino community. Here are 9 icons who influenced Latino culture and inspired future generations to continue their legacy.
Rita Moreno
Rita Moreno danced and sang her way into our hearts with her role in the movie musical West Side Story. Before stepping into the spotlight, there was no one that looked or sounded like her on screen. “I had no real role model. There was nobody that I could look up to and say that’s somebody like me. There was no such person. Which is probably why I’m now known in my community as La Pionera, ‘the ...
