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Former New York City Mayor Michael Bloomberg may be out of office, but his campaign fighting sugar-loaded beverages is still going strong.
The newly-elected NYC Mayor Bill de Blasio is continuing to run the attention-grabbing “Pouring on the Pounds” campaign ads (which run in English and in Spanish) on TV, in subway cars, and elsewhere.
“Regardless of an administration change, the leading causes of death remain the same. … Focus groups have shown these types of graphic ads are effective, which is why we continue to use them,” a Health Department spokesman said.
Sugary drinks continue to be the largest single contributor to obesity, the official said.
De Blasio earlier this month said he would continue Bloomberg’s fight to ban the sale of sugary drinks larger than 16 ounces. The city’s lawyers are appealing a state court ruling last year that shot down the controversial proposal.
Read more about the recent ads.
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