Study: Latino Youth Perceive Their Weight Problems; Parents, Grandparents Don’t



Editor’s Note: This is a 20-part series featuring new research briefs on Latino childhood obesity, nutrition, physical activity and more by the 20 grantees of Salud America! Part 3 is Dr. Cristina Barroso. Find all briefs here. Dr. Cristina Barroso “Body Image and Childhood Obesity in Mexican-Americans” In her Salud America! pilot research project, Dr. Cristina Barroso of The University of Texas School of Public Health, Brownsville Regional Campus, examined body image perceptions across three generations of low-income Latinos in South Texas, and studied the association between body image and physical activity in the same population. For the study, families viewed sketches of body shapes and body sizes and to select images they perceive as healthy, as well as the image ...

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Sugary Beverage Companies Are Targeting Hispanic Kids, Teens



Children and teens—especially Hispanics—are exposed to a substantial amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new report from the Yale Rudd Center for Food Policy & Obesity. The report indicates that sugary beverages are specifically targeting Hispanic and black youth: Beverage companies have indicated that they view Hispanics and blacks as a source of future growth for sugary drink product sales. Marketing on Spanish TV is growing. From 2008 to 2010, Hispanic children saw 49% more ads for sugary drinks and energy drinks, and teens saw 99% more ads. Hispanic preschoolers saw more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny D than Hispanic older children and teens did. The ...

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‘I Promise’ Video Campaign Supports Better Neighborhoods



The "I Promise" video campaign, from The Promise Neighborhoods Institute at PolicyLink, features video vignettes of people's personal commitment to ensuring that all children have the opportunities and supports to thrive, grow and succeed. Watch the videos here or learn more from the video below: "I Promise" Video Montage from PolicyLink on ...

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