Sugary Beverage Companies Are Targeting Hispanic Kids, Teens


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Children and teens—especially Hispanics—are exposed to a substantial amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new report from the Yale Rudd Center for Food Policy & Obesity.

The report indicates that sugary beverages are specifically targeting Hispanic and black youth:

  • Beverage companies have indicated that they view Hispanics and blacks as a source of future growth for sugary drink product sales.
  • Marketing on Spanish TV is growing. From 2008 to 2010, Hispanic children saw 49% more ads for sugary drinks and energy drinks, and teens saw 99% more ads.
  • Hispanic preschoolers saw more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny D than Hispanic older children and teens did.

The report recommends ways that parents can make a difference, as well as indicates that beverage companies must change their harmful marketing practices.

Get the full report here.

By The Numbers By The Numbers



of Latino kids have obesity (compared to 11.7% of white kids)

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