Latino kids are a particularly attractive target for junk food marketing because of their increasing population size, spending power, and media exposure, research shows. What can be done? Learn about the latest efforts to reduce junk food marketing through industry self-regulation and options to improve marketing in local Latino communities at the #GrowingHealthyChange Tweetchat, “Marketing & Latino Kids,” at noon CST (1 p.m. EST) on Tuesday, July 15, 2014. Follow the Tweetchat hosts—@SaludToday, @BMSG, and @CSPI—and use the hashtag #GrowingHealthyChange to ask questions, learn about the latest research and campaigns, and share your own stories and resources that can help drive healthier marketing: DATE: Tuesday, July 15, 2014
TIME: Noon CST (1:00 PM ...
Food marketers target Hispanic youth with higher levels of marketing for unhealthy food and beverage products, research shows. Why? Ethnic-minority children, such as Latino youths, present a particularly attractive target to food marketers because of their increasing population size, spending power, and media exposure, according to research by Salud America!. Salud America! is a Latino childhood obesity research network funded by Robert Wood Johnson Foundation and directed by the Institute for Health Promotion Research at the UT Health Science Center at San Antonio, the team behind SaludToday. Check out some graphic information on the issue: An infographic in Spanish or English from Salud America!.
An infographic from the Center for Digital Democracy (portion shown at ...
Salud America! has released six Spanish-language research briefs, infographics and animated videos that shed light on the causes of and solutions to Latino childhood obesity. The Spanish materials, which were released in English in late 2013, explore new research into how six critical topics—marketing, school snacks, sugary drinks, neighborhood food, and access to active play and spaces—impact Latino child health. The materials also feature evidence-based recommendations on how to address the issues among Latino children. Download the materials at: Healthier Marketing: English or Spanish
Sugary Drinks: English or Spanish
Active Play: English or Spanish
Active Spaces: English or Spanish
Healthier School Snacks: English or Spanish
Better Food in the Neighborhood: ...
THIS IS YOUR HEART by Poli Marichal from Freewaves on Vimeo. In Los Angeles, California bus passengers now receive healthy messages on their daily commutes. The L.A. Metropolitan Transit Authority has partnered with a local avant-garde media arts organization called Freewaves, to produce the series "Live Long LA." The series will be comprised of 35 informative videos that focus on health-related topics. They will be seen in more than 2,000 buses throughout L.A. County. Videos range from nutrition to healthy exercises to other more serious health concerns. Artists are collaborating to produce engaging and eye-catching videos. The videos will be featured in various languages, such as English, Spanish, and Chinese. "Live Long LA" is expected to reach an estimated 1 million ...
Want to fight Latino childhood obesity, but don’t know where to start or how to make a change? Start at Salud America! Growing Healthy Change. The new website is a first-of-its-kind clearinghouse of Latino-focused resources and stories to promote changes—healthier marketing and improved access to healthy food and physical activity, etc.—for Latino kids in your neighborhood and across the nation. Right now at the site, you can: Input your address and create maps at the school, city, county, state, or national level to see what changes are growing for Latino kids, or search by topic (e.g., healthier school snacks, active spaces, sugary drinks);
Find resources to start a change;
Watch and read about real-life “Salud Heroes” of change; and
Become a “Salud ...
Fast-food restaurants continued to target black and Hispanic youth, populations at high risk for obesity and related diseases, according to a new report. Spanish-language fast-food advertising to Hispanic preschoolers increased by 16%, according to Fast Food FACTS 2013. The report, by the Yale Rudd Center for Food Policy & Obesity, examines the nutritional quality of fast food and how 18 top chain restaurants market their foods and drinks to kids. In 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising. The report highlights a few positive developments, such as healthier sides and drinks in most restaurants’ kids’ meals, but also shows that restaurants still have a long ...
Junk foods are frequently marketed to children around urban schools in Guatamala, which has a growing obesity problem, according to a new study. The study, published in BioMed Central Public Health, examined the nutritional value and marketing tactics of all child-oriented snacks in 55 stores immediately surrounding four public schools. Researchers identified 826 child-oriented snack foods, at least one in each of the 55 stores. They further analyzed 106 of the snacks. The most common method of marketing to children was placing characters to promote snacks (92.5% of the products), including brand-specific characters, cartoon characters, and creatures/animals. Most character branding was prominently displayed on the front of products, and covered a quarter of the package's ...
Salud America! and MomsRising invite you to a #FoodFri tweetchat about marketing, obesity and Latino children at noon central Friday, Aug. 23, 2013. #FoodFri is a weekly tweetchat MomsRising hosts on Twitter every Friday at noon central/1 p.m. eastern to provide a platform for our food policy partners and the larger food justice community to address food in schools, food marketing to children and other topics. Follow this week's tweetchat @MomsRising & Salud America! (Twitter handle @SaludToday) DATE: Friday, August 23, 2013
TIME: 1:00 PM EDT (noon CST)
WHERE: On Twitter with hashtag #FoodFri
WHO: @MomsRising, @SaludToday and YOU! Be sure to follow @MomsRising, @SaludToday and the hashtag #FoodFri to participate. For other upcoming #FoodFri chats, see here. For ...
Food and beverage marketers increasingly target Latino kids because of their increasing population size, media exposure and spending power. Much of this kid-focused advertising is for unhealthy foods, studies show. But additional industry self-regulation and governmental regulation—stimulated by community awareness and action—can help limit the marketing of unhealthy foods and beverages to Latino kids, according to a new package of research materials from Salud America! The Robert Wood Johnson Foundation (RWJF) Research Network to Prevent Obesity Among Latino Children. Download the new Salud America! "Healthier Marketing & Latino Kids" research materials, which include a research review of the latest science, an original animated video, and an infographic. Latino kids ...
