Check out this cool new animated video on why its critical to reduce unhealthy food and beverage marketing to Latino kids. The video, which is part of a new Salud America! “Healthier Marketing and Latino Kids” package of research, which also contains a research review, issue brief and infographic, can be found here. Research suggests that food marketers increasingly target Latino kids because of their increasing population size, media exposure and spending power. But additional industry self-regulation and governmental regulation—stimulated by community awareness and action—can help limit the marketing of unhealthy foods and beverages to Latino ...
Check out this cool infographic on the need to reduce unhealthy food marketing to Latino kids. The infographic, which is part of a new Salud America! “Healthier Marketing and Latino Kids” package of research, which also contains a research review, issue brief and animated video, can be found ...
Researchers at the Rudd Center for Food Policy and Obesity have quantified the number of food and beverage ads viewed by Hispanic youth on both Spanish- and English-language TV. Hispanic youth see 12-15 food ads a day. And regardless of language, the majority of ads promote nutritionally poor products, such as fast food, sugary cereals, and candy. Check out this video for more ...
An ad campaign created as a collaborative effort of First 5 Contra Costa and Healthy and Active Before 5, depicts soda and other sugar-sweetened beverages with sharp, scary teeth. Sugar Bites is a social marketing campaign that aims to encourage parents to provide their children with healthier beverages. The ads are featured in both English and Spanish, in order to reach as many people as possible. Advertisements like these can help educate people and use the same tactics large corporations use to advertise unhealthy drinks and snacks. It is hoped that these memorable ads will stick with people, to lower the amount of soda intake in Contra Costa, Ca., which currently greatly affects the amount of tooth decay, obesity, and type II diabetes in children. Sugar Bites was posted ...
