23,000+ People Tell Kellogg’s that Families Want Healthier Food Options!

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More than 23,000 people across the nation recently wrote letters to urge the Kellogg Co. to stop marketing sugary foods to families on their Dias Grandiosos website.

The letters, which highlighted how Kellogg’s targets Spanish-speaking moms with family-oriented messages for meals that are high in sugar and salt, were collected by Salud America!, an obesity research and communication network funded by the Robert Wood Johnson Foundation.

Salud America! leaders delivered the 23,000 letters to Kellogg’s this week.

We will post their response here in coming days.

Why is this effort so important?

Food and beverage marketing influences kids’ diets and disproportionately focuses on unhealthy products, studies show.

We believe families need healthy food options—rather than many of the recipes promoted to them on Kellogg’s Dias Grandiosos website, where 19 of the 29 recipes qualify as desserts based on their high sugar content, according to an independent nutritionist.

This campaign is directed by Salud America!, a childhood obesity research and communication network funded by the Robert Wood Johnson Foundation.