David Miskie: Founding a Bilingual, Nutritional Cereal Company to End Childhood Obesity
When David Miskie graduated from UC Berkeley, he wasn’t planning on starting a cereal company. He actually worked for a few years in consulting, private equity, and investment banking. But after working on consumer products, Miskie, his dad, and his best friend Matt Teichman had an idea – What if we could create a product that everyone loves and make it healthier and better for you? That’s how San Franola Cereals & Snacks was born. Ten years later, San Franola is focused on distributing high quality, whole-food cereals to public schools. They’ve even expanded their labels to include Spanish, so that Spanish-speaking, Latino families can know what healthy ingredients are in their cereal. While keeping up with consumer demand and adjusting to the COVID-19 pandemic ...
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