Have you been making healthier choices lately? It's time to brag a little by showing others how you're making a healthy difference in your life and the lives of others! This year marks the fifth anniversary of Michelle Obama's Let's Move campaign. Kids, parents, and teachers all over the country have joined the Let's Move movement and made huge strides in living a healthier and more active lifestyle. To celebrate the First lady is asking everyone to: Share 5 ways to be healthy on social media using the hashtag #GimmeFive (also tweet at @FLOTUS & @LetsMove); and
Celebrate by giving people high fives when you catch them making healthy choices. Salud America! also wants to celebrate your success stories, so if you know of anyone who's helped bring healthy ...
Join the Tulane Prevention Research Center and the City of New Orleans for a monthly Tweetchat on Healthy Living! The #LiveFitNOLA Tweetchat series will kick-off on March 3, 2015 at 12pm CST. This month's guest is Louisiana's Health & Fitness Magazine. Follow @TulanePRC, @FitNOLA, and @Healthfitmag on Twitter and stay tuned to the great work they're doing to promote better health. Don't forget to use the hashtag #LiveFitNOLA in all of your tweets! See you ...
Childhood obesity is a big problem in San Antonio. That's why Salud America! and KSAT-TV are teaming up for a new series, "Making Awesome Changes," which will regularly feature local Salud America! Salud Heroes—people and groups who are pushing for healthy changes—on the evening news. Salud America!, a Latino childhood obesity research network supported by the Robert Wood Johnson Foundation and directed by Dr. Amelie G. Ramirez of the Institute for Health Promotion Research at the UT Health Science Center at San Antonio, uses research, stories, and resources to empower people to make healthy change in their own communities. Salud America! tells the stories of many Latino youth, parents, teachers and others are working to improve physical activity and nutrition to help reduce ...
Editor's Note: This is the story of a graduate of the 2014 Èxito! Latino Cancer Research Leadership Training program. Apply now for the 2015 Èxito! program. Benjamin Aceves
Bloomington, Calif. Growing up in the mainly low-income, Latino areas of Baja, Calif., and Coahuila Mexico, Benjamin Aceves developed a compassion for his community. He decided he wanted to help people get healthier. So, not only did Aceves become his family’s first-ever college graduate with a degree in political science and German, he also earned a master’s degree in health promotion and behavioral science and a master’s degree in Latino America Studies from San Diego State University. He now works across Southern California to increase awareness in nutrition and physical activity among Latino ...
When neighborhood grocery stores begin selling healthy food, Latino families tend to buy them. While studies show these efforts work, do they have the support of the community? The North Carolina Alliance for Health released the poll results this week that found a majority of voters in North Carolina would support efforts to put more healthy food into neighborhood grocery stores. The poll, funded by the American Heart Association, showed that 70 percent of registered voters in the state support the effort to encourage neighborhood stores to stock healthy foods. A similar majority supported the idea that state and local governments should provide training and incentives to store owners. According to an article in the Winston-Salem Journal, North Carolina already has a Healthy ...
Patterns of media usage among Hispanics varies by age group---something food marketers are keenly aware of. According to Joline McGoldrick, research director, of Dynamic Logic/Millward Brown, Hispanic Millenials---those born after 1980---are more likely to use their smartphones for accessing the internet than to watch TV. On the other hand those categorized as Generation X (born between 1965-1980) are more to watch TV than to access the internet via mobile phone. By understanding how Latinos use media, we can also gain insight into how marketers of junk food target this group with their ads, and work to promote healthier marketing. Find more resources related to Media Use Among US Hispanics by visiting the resources below: US Hispanic Millennials The 'Most-First ...
The U.S. Department of Agriculture’s Smart Snacks Nutrition Standards went into effect at the beginning of this school year, requiring foods and drinks sold in school vending machines and a la carte lines to be healthier. According to a VOICES for Healthy Kids report, the state of Nevada went above and beyond the federal standards and passed a policy ensuring that not only all items sold to Nevada students in school during the school day meet the federal nutrition standard, but also all marketing in the schools must also be consistent with the standard. That means no posters, coupons or fundraising efforts promoting unhealthy beverages, candy, or high-fat pizza can appear in the schools. The new policy is designed to allow schools and school districts to go even further if they ...
Latina moms often have final say over family meals—marketers know this. Kellogg Co., the name behind brands like Fruit Loops, Pop-Tarts, and Eggo Waffles, has a new digital marketing campaign, Días Grandiosos, that targets Latina moms online and on social media like Facebook and Pinterest with recipes they tout as saludable (healthy). But many of their meals are high in sugar and salt—NOT saludable. Tell Kellogg to stop pushing Latina moms to give their kids unhealthy, sugary foods, and instead add more healthy options! Almost all the campaign’s recipes—19 of the 29 recipes on its website—qualify as desserts based on their high sugar content, according to an independent nutritionist. Like: Five recipes using Rice Krispies and marshmallows;
Cookies made with ...
Science backs up your mom’s old adage: “Eat your fruits and vegetables if you want to be healthy and strong!” Unfortunately, this message is often lost or unheeded, buried beneath junk food ads relentlessly targeting kids, especially Latinos. Leaders in San Antonio, Texas decided to combat the city’s troubling obesity rate with a campaign designed to get kids (and their parents!) to eat more fruits and veggies. The “Veg Out” campaign, backed by science and a diverse coalition of public health, school, city, and other officials, aims to have a lasting impact on the health of families in San Antonio. EMERGENCE Awareness: San Antonio is a unique, mostly Latino city known for its rich culture and traditions. However, some cultural traditions, like the consumption of ...
