Tell Kellogg: Stop Marketing High-Sugar Recipes to Latino Families

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Latina moms often have final say over family meals—marketers know this.

Kellogg Co., the name behind brands like Fruit Loops, Pop-Tarts, and Eggo Waffles, has a new digital marketing campaign, Días Grandiosos, that targets Latina moms online and on social media like Facebook and Pinterest with recipes they tout as saludable (healthy).

But many of their meals are high in sugar and salt—NOT saludable.

Tell Kellogg to stop pushing Latina moms to give their kids unhealthy, sugary foods, and instead add more healthy options!

Almost all the campaign’s recipes—19 of the 29 recipes on its website—qualify as desserts based on their high sugar content, according to an independent nutritionist. Like:

Five recipes using Rice Krispies and marshmallows;
Cookies made with sugar, butter and crushed Pringles chips; and
Ice cream stuffed in an Eggo waffle “taco shell.”

Even when the campaign website encourages exercise and cultural and family values, kids often are shown eating foods like Frosted Flakes, which is very high in sugar.

Latina moms care about healthy kids and want healthy recipes that celebrate their culture.

Tell Kellogg: Kids don’t need an “ice cream taco” to make life grandioso.

This campaign is directed by Salud America!, a Latino childhood obesity network funded by the Robert Wood Johnson Foundation and led by Dr. Amelie G. Ramirez of the Institute for Health Promotion Research at the UT Health Science Center at San Antonio.