Resources on Media Use Among US Hispanic Millennials

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Patterns of media usage among Hispanics varies by age group—something food marketers are keenly aware of.

According to Joline McGoldrick, research director, of Dynamic Logic/Millward Brown, Hispanic Millenials—those born after 1980—are more likely to use their smartphones for accessing the internet than to watch TV. On the other hand those categorized as Generation X (born between 1965-1980) are more to watch TV than to access the internet via mobile phone.

By understanding how Latinos use media, we can also gain insight into how marketers of junk food target this group with their ads, and work to promote healthier marketing.

Find more resources related to Media Use Among US Hispanics by visiting the resources below:

• US Hispanic Millennials The ‘Most-First Generation’
• Hispanic Millennials: Taking ‘Mobile First’ to the Next Level