VIDEO: A Day in the Life of a Promotora



To address the needs of Latino cancer survivors, the LIVESTRONG organization created a cancer survivorship training curriculum to increase the number of Latino community health workers, otherwise known as promotores, and their skills, knowledge and confidence on the physical, emotional and day-to-day concerns of cancer survivors. To date, LIVESTRONG has trained more than 500 promotores across the country. What exactly is a promotora? Watch this video of Guadalupe Cornejo, a promotora at the Institute for Health Promotion Research at the UT Health Science Center at San Antonio, who explains what she does and who she helps. To see more of what a promotora does, watch a video, "A Day in the Life of a Promotora," in English subtitles or ...

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San Antonio Event: Tobacco Cessation, Nutrition & Physical Activity on Nov. 12



Be sure to check out a new event, Nursewise: Tobacco Cessation, Nutrition and Physical Activity, at 8 a.m. Nov. 12, 2011, at Courtyard by Marriott in San Antonio, Texas. The event will initiate discussion on current recommendations and evidence-based techniques for every nurse. Register here. The registration fee is $50 for nurses and $25 for promotores, community health workers and students. The program is presented by the Nurse Oncology Education Program (find out more here) and made possible by a grant from the Cancer Prevention and Research Institute of ...

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Latinas and Breast Cancer: “Should I Worry?”



Margaret Moran, president of the League of United Latin American Citizens (LULAC), explored the often-frightening term "breast cancer" among Hispanics in a recent Huffington Post article. She notes that, even though Latinas have lower breast cancer rates, they are screened less and are diagnosed at later disease stages. Breast cancer is alos the most-diagnosed cancer among Latinas. When I was a young girl, we didn't talk about breast cancer. Now, we must not only talk about it, but be sure that all women have access to proper screenings and treatments. We need to ensure that Hispanic women have the knowledge and medical care to put an end to this disease. Breast cancer affects everyone, not just the person diagnosed. Likewise, everyone needs to do their part to minimize the risks ...

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VIDEO: Latina TV Star Stands Up to Cancer



Latina TV star Ana Maria Polo, host of the popular Telemundo show Caso Cerrado, will appear in a new public service announcement (PSA) for Stand Up to Cancer, bringing her signature courtroom resolve to the fight against cancer. Polo, a breast cancer survivor herself, joins a long list of national and international celebrity supporters of the Stand Up to Cancer initiative, which raises awareness and funds for collaborative cancer research. Watch the video here or ...

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VIDEO: Cancer Health Disparities Challenges & Opportunities



Check out this new video from the American Association for Cancer Research (AACR) focusing on cancer health disparities—differences in the rates of disease and death among minorities compared to other population groups. The video features perspectives from numerous Congressional officials, federal agency leaders, and a clinician on possible policy prescriptions that are necessary to help reduce cancer health disparities. Also featured is Latino Congressman Raul Grijalva from ...

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Study to See Which Exercise is Best for Breast Cancer Survivors



Breast cancer survivors are invited to join a San Antonio-area study that is testing how different types of exercise—like yoga—best improve cancer survivors’ fitness and quality of life and decreases the risk of recurrence. The project, Improving Mind and Physical ACTivity (IMPACT), is led by the Institute for Health Promotion Research (IHPR) at the UT Health Science Center at San Antonio. Over the yearlong IMPACT study, 90 breast cancer survivors will be randomized to participate at least three times a week in: 1) a comprehensive exercise “prescription” featuring an individualized aerobic, strength-training and flexibility program; 2) a yoga exercise program; or 3) general exercise chosen at will. Study recruitment is underway. For eligibility, call 210-593-2669. “We ...

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VIDEO: Why Are Latinos Popular Targets of Food/Beverage Companies?



Here’s a day in the life of two fictional—but not unusual—youth, Pedro and Javier. Morning: Listen to a J.Lo song Javier downloaded from Dr. Pepper’s website, which tells of Latina Grammy street parties and truck tours to find to get free sodas. Lunch: Use downloaded coupons to get free hot chocolate at McDonald’s. After school: Go to a Cinco de Mayo music concert sponsored by Burger King and get free burgers; at home, eat cookies and go to Nabisco’s branded website to play video games; go to McDonald’s Latino website and play brand-and-sports-mixed video games. Dinner: Drink Coca-Cola and eat food as Pedro’s mother takes photo of meal to upload to Univision contest sponsored by Coca-Cola. “What we have here is non-stop target marketing” among Latino ...

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New Komen Initiative Aims to Increase Latina Breast Cancer Screening



Did you know that breast cancer is the leading cause of cancer incidence and mortality among U.S. Latinas? Alarmingly, Hispanic women are 20 percent more likely to die from breast cancer when compared to non-Hispanic white women when diagnosed at a similar age and stage. In response, Susan G. Komen for the Cure is launching Lazos que Perduran, a national, culturally relevant, educational initiative that empowers Latinas with the knowledge and resources to take action. Targeting young adults, the Lazos initiative will promote our breast self awareness messages (know your risk, get screened, know what is normal for you and make healthy lifestyle choices) and motivate them to influence their loved ones to do the same. Telenovela actress Angelica Maria, and her daughter, ...

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Report: Minorities Suffer Inequalities in Access to Green Space in Southern California



The City Project has released its policy report, Healthy Parks, Schools and Communities: Green Access and Equity for Southern California, which maps and analyzes park access and equity in nine counties in Southern California using narrative analyses, geographic information system (GIS) mapping tools, and demographic and economic data. While there is an abundance of green space throughout Southern California as a whole, not all residents enjoy equal access to these resources, according to the report, which is in English and Spanish. Children of color—including Latinos—living in poverty with no access to a car suffer first and worst in terms of access to green space and opportunities for physical activity in the nine counties and Southern California overall. Health and quality ...

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