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What would bike lanes look like if they were designed and built with the safety of a twelve year old girl in mind? Would you feel comfortable riding them?
These are some of the questions that leaders at PeopleForBikes a national non-profit committed to making riding safer for everyone, asked themselves as they developed their latest campaign called: Build it for Isabella.
One of the main goals that People for Bikes strives for is to build bicycle infrastructure that anyone could use, not just your typical group of bike advocates.
The idea of the Build it for Isabella campaign is that if you build it for a twelve year old girl like Isabella, anyone can use it. That would mean that rather than rely on painted bike lanes and on sharing lanes with drivers, that communities would work to get protected bike lanes—lanes with a physical barrier or some type of buffer between motor vehicles and bicyclists.
As a Streetsblog USA blog post put it: “If we want bicycle infrastructure to stop being seen as a handout to an interest group and start being a benefit to the public at large, we need to focus on making everything we build serve the public at large.”
Read the full Streetsblog USA blog post here.
Access Build it For Isabella materials at this PeopleForBikes page.
By The Numbers
33
percent
of Latinos live within walking distance (<1 mile) of a park
