California Launches New Healthy Stores Campaign

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In Latino neighborhoods, convenience stores often out number supermarkets.These small shops tend to market and sell junk food, sugary drinks, and tobacco products more aggressively than healthier foods. Many of these stores are just blocks away from schools, making them a routine snack stop for kids.

In March 2014, a California coalition launched the Healthy Stores for a Healthy Community campaign, targeted at educating California citizens about the dangers of unhealthy marketing in local convenience stores and how communities can work towards a solution.

California-based tobacco prevention, nutrition, and alcohol prevention agencies will work together to improve the health of Californians by improving what appears in stores across the state.

To figure out what to fix, the campaign surveyed over 7,300 retail stores, from small corner stores to big box stores. This was the first survey to analyze the sale of tobacco, alcohol, and food in California.

On their website, you can browse the results and check out how your area ranks against other cities in California and the state as a whole.

Read more about the campaign on MomsRising.org.

Read more about the campaign in the news.

Check out the Healthy Stores for a Healthy Community website for videos, visuals, and other helpful resources.