Editor’s Note: This post is part of an ongoing series that will highlight the Robert Wood Johnson Foundation’s work in Latino communities across the country. SaludToday Guest Blog: An Interview with Jennifer Harris Young people are being exposed to a massive amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new study from the Yale Rudd Center for Food Policy & Obesity. The study is the most comprehensive analysis of sugary drink nutrition and marketing ever conducted. The data indicate that the companies involved target young people, especially Black and Latino youth. In an interview, Jennifer Harris, director of marketing initiatives for the Rudd Center, details exactly how beverage ...
Editor's Note: This is Part 1 of a series on new Salud America! research briefs examining Latino youth nutrition, physical activity and marketing. Today's focus is marketing. As with other children and adolescents, marketing may also have a powerful influence on the health behaviors of Latino youth. A new Salud America! research brief shows that: The amount of time young people spend with entertainment media has risen dramatically, particularly among Latinos.
Latinos are avid users of digital media, including the Internet and mobile phones, among other new media platforms (e.g., Facebook, MySpace).
Latino youth, have been identified as an important target market segment among fast-food and soda companies.
Children viewing Spanish-language TV in the U.S. are heavily exposed ...
Food access and mobile food vendors make eating healthy food a challenge in Texas colonias—rural, predominantly Latino settlements along the U.S.-Mexican border that often lack water, electricity, and other infrastructure. Check out a video discussion of colonia issues with Dr. Joseph Sharkey, a professor at The Texas A&M Health Sciences Center and a Healthy Eating Research ...
The Ad Council and several governmental agencies partnered to create a culturally appropriate series of public service announcements (PSAs) to address childhood obesity among communities of color, Forbes reports. The campaign's Latino-focused PSA encourages parents to help their kids achieve a healthy body ...
A new research synthesis by Active Living Research examines studies indicating that racial/ethnic minorities and lower-income people live in communities that are not as supportive of physical activity. The synthesis summarizes research on racial/ethnic and economic disparities in obesity and physical activity rates among children, and highlights policy recommendations for decision-makers who can support physical activity among people in lower-income communities and communities of color. Key research results suggest that racial/ethnic minorities and lower-income people: are more likely to live in neighborhoods with fewer and lower-quality sidewalks, and fewer aesthetic amenities like scenery that make walking safer, easier and more appealing;
tend to live in neighborhoods ...
Diabetes, a disease that is expected to affect 9.9% of the world's adult by 2030, takes an especially heavy toll on U.S. Hispanics, according to the Centers for Disease Control and Prevention (CDC), the Huffington Post reports. Hispanics have double the risk of developing diabetes compared with non-Hispanic whites, according to a CDC a study on diabetes prevalence among Hispanics in California, Florida, Illinois, New York/New Jersey, Texas, and Puerto Rico from 1998 to 2002. The CDC study also found that: Hispanics tend to develop diabetes at a younger age
The prevalence of diabetes decreased with higher education levels; among Hispanics with less than a high school education, 11.8% had diabetes, compared to 7% of college graduates Read the full news report. Watch an ...
Yvette White, a P.E. teacher from Carroll Bell Elementary School in Harlandale Independent School District in San Antonio, Texas, was selected as one of the 21 champions for the Healthy Schools Program of the Alliance for a Healthier Generation. Champions are selected based on their commitment and passion to motivate and lead students and staff toward a healthier school environment. According to KENS-TV report, here's what she did:
Specifically, White helped convince her school to remove unhealthy snacks available to the children and replace them with healthy alternatives. She worked with the food service director to remove some of the unhealthy items that peppered the school cafeteria menu. And she created teaching plans that teachers can use to instruct their students about ...
Children and teens—especially Hispanics—are exposed to a substantial amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new report from the Yale Rudd Center for Food Policy & Obesity. The report indicates that sugary beverages are specifically targeting Hispanic and black youth: Beverage companies have indicated that they view Hispanics and blacks as a source of future growth for sugary drink product sales.
Marketing on Spanish TV is growing. From 2008 to 2010, Hispanic children saw 49% more ads for sugary drinks and energy drinks, and teens saw 99% more ads.
Hispanic preschoolers saw more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny D than Hispanic older children and teens did. The ...
Here’s a day in the life of two fictional—but not unusual—youth, Pedro and Javier. Morning: Listen to a J.Lo song Javier downloaded from Dr. Pepper’s website, which tells of Latina Grammy street parties and truck tours to find to get free sodas.
Lunch: Use downloaded coupons to get free hot chocolate at McDonald’s.
After school: Go to a Cinco de Mayo music concert sponsored by Burger King and get free burgers; at home, eat cookies and go to Nabisco’s branded website to play video games; go to McDonald’s Latino website and play brand-and-sports-mixed video games.
Dinner: Drink Coca-Cola and eat food as Pedro’s mother takes photo of meal to upload to Univision contest sponsored by Coca-Cola. “What we have here is non-stop target marketing” among Latino ...
