Celebrities Endorse Fruits & Vegetables As Part of the New ‘FNV Campaign’

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Look out junk food!

Fresh fruits and vegetables are in the spotlight thanks to a new healthy marketing campaign called FNV.

Each year the food industry spends billions on marketing food to the public. Unfortunately only a small fraction of that is aimed at selling healthy food items like fresh fruits and vegetables to the public.

In order to reignite some excitement around eating more fruits and veggies, the Partnership for a Healthier America (PHA) has teamed up with celebrities like Jessica Alba, Kristen Bell, Nick Jonas, WWE wrestler John Cena, San Francisco 49ers quarterback Colin Kaepernick, and New York Giants wide receiver Victor Cruz, to promote healthy eating.

The new campaign will include print and out-of-home advertising as well as sponsorships of youth sports leagues, and social media, according to a WWE press release.

Join team FNV by visiting the website here. Follow team FNV on Facebook, Twitter, and Instagram.

Read more about this from the Lunch Tray.

Learn more about how food marketing ads target Latino kids by accessing Salud America!‘s Healthier Marketing resources here.