The Soda Tax in Richmond

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In November 2012, the city of Richmond, CA voted against measures that would have put a one cent per one ounce business licence fee on sugar-sweetened beverages and use the revenue to fund activities related to reducing childhood obesity.

The Richmond soda tax proposal brought a large amount of attention to the idea of taxing sugary drinks. Many public health experts saw this as a silver lining to the defeat in Richmond.