D.C.’s ‘Produce Plus’ Continues to Improve Access to Fresh, Affordable Food

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Programs that make it easier for low-income families to buy fresh, healthy foods at farmers’  markets are catching on across the country, and many Latino families are benefiting.

In Washington, D.C., a new program introduced by the District’s Department of Health in partnership with farmers’ markets across the city provides low-income city residents with two $5 checks a week at certified District farmers markets and some community distribution sites to spend on fruit and vegetables this summer.

The D.C. Council allotted $135,000 for the purchase of food through the program, Produce Plus. The goal is to increase access to fresh produce for those who may struggle to afford it. Recipients of most food assistance programs, including SNAP and WIC, are eligible for Produce Plus.

The program isn’t new. In 2013 Produce Plus had the same goals as this year’s, but because checks were mailed or directly distributed, it was less efficient, health officials said in an article in the Washington Post. City officials said making the checks available at farmers markets and at community and health organizations increased awareness and access to the incentives. Additionally, Produce Plus expanded this year to include many more benefit recipients, such as those who qualify for Medicaid,

D.C. has nearly 40 farmers markets and 23 of those can distribute and accept Produce Plus checks.

The program is set to run as long as the appropriated money lasts or until Sept. 30.

The city has yet to approve its 2015 budget, Health Department officials said in the article, so it is unclear how much money will be allocated to Produce Plus.