FTC Report Finds a 50% Increase in the Use of Digital Media Aimed at Children

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Although, total marketing expenditures have decreased from 2006 to 2009, the FTC reports that online, mobile, and viral marketing ads aimed at children have increased by 50 percent. Food and beverage marketers have found new ways including: neuromarketing, peer to peer viral campaigns, and location-based targeting, to reach children.

http://www.democraticmedia.org/new-ftc-report-food-marketing-digital-dollars-targeting-kids-and-teens