Grocery Store Provides Healthy Shopping Guide to Help Parents Navigate Supermarket

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The Los Angeles County Department of Public Health partnered with AltaMed Services and Superior Grocers to help Maywood residents (97.4% Latino) shop for healthy foods.  AltaMed provides health care services to underserved populations in Southern California.

Obesity rates in Maywood, CA are 30% for adults and almost 28% for children, and the Medicare population with diabetes is 31.99% compared to 26.64% in California.

Parents may struggle to navigate supermarkets due to flashy packaging and clever marketing by the food industry, which spends $2 billion annually on kids alone.  Additional challenges are due to ambiguous health claims, confusing nutrition labels and cost.  28.3% of Maywood residents live under the federal poverty level compared to 15.9% in California.

Superior Grocers created Harvest Superior Heroes, like Sammy Lechugas or Sammy Salad Greens, to promote healthy produce and act as champions for change.  They also provide a healthy snack guide and easy-to-identify shelf tags to assist families in selecting healthy food regardless of manufacturers health and nutrition labels.

Healthy shopping habits could reverse the obesity epidemic for future generations.  When parents adopt healthy shopping habits they immediately influence their children’s diet and also increase the chances that their children will adopt healthy shopping habits into adulthood, both of which reduce the risk of obesity.

Click here to read more about this change at Superior Grocers.