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A new report from the Robert Wood Johnson Foundation (RWJF) and The Food Trust examines marketing strategies that may help parents, caregivers and youths select and purchase healthier foods and beverages at the grocery store.
The report, Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity, includes case studies and recommendations about marketing tactics, such as in-store promotions, placement and pricing, that can encourage healthy eating, increase customer satisfaction and help food retailers increase profitability.
The report provides highlights from a meeting co-hosted by RWJF and The Food Trust in June 2010. More than 60 public health leaders, food retailers, food manufacturers, consumer product designers and marketers met in Philadelphia to address the vital role supermarkets can play in providing access to healthy affordable foods in all communities, and the unique role they can play in reversing the childhood obesity epidemic, especially in lower-income and multi-ethnic communities.
A new visually striking video here or below features neighborhood corner stores and a new grocery store in North Philadelphia that are finding innovative ways to market healthier foods to customers.
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Maternal & Child HealthBy The Numbers
20.7
percent
of Latino kids have obesity (compared to 11.7% of white kids)
