Healthy Corner Market Policy Passes in Baldwin Park

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Community activists in Baldwin Park, CA have been working for years to improve the food environment, working to swap chips and sugary snacks for more fresh fruits and vegetables.

In 2008, the California Center for Public Health Advocacy (CCPHA), the Baldwin Park Resident Advisory Committee (BPRAC), and their partners started working with 14 corner stores to establish the Healthy Selection Program; this effort helped several corner stores begin selling healthy items. These efforts also led to specific policy research and development. In 2012, the Baldwin Park Healthy Corner Store Policy was drafted to help local corner store owners provide and promote healthy foods, limit youth exposure to negative advertising, and adjust floor plans to encourage healthy choices.

On August 20th, 2014, the city council unanimously adopted the policy.

The Healthy Corner Market policy establishes guiding principles and practices for corner stores to contribute to a healthy economy through marketing strategies, promotions and floor plans conducive to healthy eating.  Furthermore, the policy establishes a three-tiered, city-sponsored incentive program to qualifying markets based on the level of participation. In addition, the policy supports the continuation and expansion of the “Healthy Selection” shelf-tag program created by CCPHA.

Read more about the Healthy Corner Market policy here.