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Many packaged food companies and fast food restaurants are nixing artificial foods. Kellogg has jumped on this bandwagon and has recently stated they will stop using artificial colors and ingredients in their products.
Kellogg’s, the world’s largest cereal company, plans to have all fake ingredients out of their boxes by the end of 2018.
Other companies like General Mills are also upping their standards against unnatural ingredients, due to consumer demand, and making a goal to rid all artificial ingredients by 2016, in at least 90 percent of it’s cereals.
Trying to rebrand their products for “wellness” and add more healthy options like muesli and varieties of granola, Kellogg hopes to regain the consumers who are overwhelmingly making an impact on the company’s stocks. In fact, in an article from 2011, Kellogg’s joined the Children’s Food and Beverage Advertising Initiative and stated that they would cut back on advertising to kids.
To read more on Kellogg’s changes, click here.
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